V021 Guerrilla Marketing Tips from an Independent Coffee Shop Owner

“If you can’t promote yourself, who can you promote?” – Kandas Nesbitt-Rodarte

Leo Harris, owner of Conroe Coffee in historic downtown Conroe, Texas offers two important marketing tips that apply to any business:

 

 

Transcript (verbatim):

Kandas:  Hey, Kandas Rodarte here at Conroe Coffee in beautiful, historic downtown Conroe. 206 North Main, down the street a little bit and to the right, no, to the left of the Creighton Theatre just in case you need to find it. And I’m with Leo Harris, the amazing, beautiful and very British owner.

Leo:  Me? What? It’s Rosetta Stone.

Kandas:  Rosetta Stone.

Leo:  Yes.

Kandas:  Yes. And she is sitting on her arse.

Leo:  On my ass.

Kandas:  We’re going to talk to you a little bit about marketing, but before I do that I want to just plug myself because, you know, if you can’t promote yourself, who can you promote?

Leo:  Amen.

Kandas:  This is the latest version of the SendOutCards magazine called SOC Stars.  On page 14 is a picture of me.  Can you get in on that, baby?  Me.  Me.  Me.

Leo:  Ta-da.

Kandas:  Leo brings out the silly in me, doesn’t she? All right, Leo. Let’s talk about marketing.

Leo:  Okay.

Kandas:  What did you do recently that changed how fast you sell a certain product in your pastry case?

Leo:  I have a muffin called the Sweet Potato Oatmeal Muffin. And I had a customer in the other day and she had one and she said it was awesome. And she said, you know what you should do. You should change it from Sweet Potato Oatmeal to Oatmeal Sweet Potato. Put the healthier item, even tho sweet potatoes are good for you, you know. So I did and those have been flying off the shelf. They’ve sprouted little wings and out the door they go.  That all came about because of my Healthy Harvest Muffin.  But that is Healthy Harvest. That’s how that is. But those sell. So I was tempted to put healthy in front of everything.

Kandas:  Healthy blueberry.

Leo:  Yes. Yes. Healthy double chocolate.

Kandas:  Healthy double chocolate. Dark chocolate. Double dark chocolate. Healthy.

Leo:  Yes. Yes.

Kandas:  Okay.

Leo:  Yes.

Kandas:  We got it. We got it.

Leo:  Yes.

Kandas:  Do you have any other marketing tips?

Leo:  I don’t know. I’m having soup and chili. I mean, is there anything else you can think of?

Kandas:  Listen to Leo promoting herself!  If you can’t promote yourself, who can you promote?

Leo:  Oh, I’m sorry. I’m sorry. That’s right.

Kandas:  This morning Leo made chili, veggie chili. It’s…

Leo:  It’s really good.

Kandas:  When do you normally serve the chili? Or the soup?

Leo:  It’s ready by 11:30. Well actually, 10:30, 11:00. But I sold out on my potato yesterday. So this is a trial period. Something different every day.  Small batches just to see what sells.  But we were discussing soup this morning and a customer said to me that KISS, I’m sure everybody’s heard of the KISS system.

Kandas:  Keep it super simple.

Leo:  Yeah. His idea was, keep it simple and special.

Kandas:  And special.

Leo:  And I like that much better.

Kandas:  That’s because you’re special.

Leo:  Oh. Thank you. She’s so sweet.

Kandas:  She so special.

Leo:  I’m special.

Kandas:  Hey. What?

Shane:  I want to get in on that. The special bus is right out the door.

Kandas:  He’s special.  Hey!

Leo:  That was not nice.

Kandas:  No, that wasn’t. That’s gets edited out!  Alright, we’re going to wrap it up here. So I hope those marketing tips, you twist it so that you’re promoting the concept that is the most appealing. So if you sell liverwurst, talk about how it’s imported liverwurst.

Leo:  Right. And European liverwurst is much better

Kandas:  Yeah, much better than American liverwurst.  Always promote the item that appeals the most to people.  That is your marketing tip today from Kandas and Leo.  Be sure to visit my website, GratitudeGeek.info.

V020 Cash for Gold with Cessna Foster

Interview with Cessna Foster, Certified Precious Metals Buyer with Legaci

 

 

In her Coffee and Cards Conversation with Kandas Nesbitt-Rodarte, Cessna Foster answers the following questions and more:

  1. How she got started as a gold buyer.
  2. How a gold buying party works.
  3. What other services she offers.
  4. How she uses greeting cards with her clients.

Cessna FosterConnect with Cessna Foster:

 

 

 

Why are You Hiding from Your Kids in the Bathroom?

I remember that day quite vividly.   My daughter was transitioning from diapers to panties.   We were trying the “commando” method of toilet training.   I had heard good things about this method of letting your child run around with no panties.  She had on a cute little dress and was playing in the living room.  I looked over at her from my desk with complete and utter love.  Then, I noticed the trail of poop she was leaving as she walked.

I nearly lost it.  I was a work at home mom.  I had calls to  return, orders to input, vendors to pay.  I didn’t have time to scrape poop out of the carpet.  I called my husband in tears.  He gave me a verbal slap and told me to deal with it.

In this video, Jody Jelas offers a 4-step process that will keep you on task and out of the bathroom.  Her language is colorful and raw and I like it!

 

 

The short version of her tips are:

  1. Just say no to time sucking nightmares.
  2. Have an accountability partner who will give you a verbal slap.
  3. List it all out, everything that needs doing, and then pick the top three and do those first.
  4.  Take time to zen out and chill.

Where was this woman when my kid was small??


Boba Fett and Kandas Nesbitt-Rodarte

Boba Fett and Kandas Nesbitt-Rodarte

About the Author:

Kandas Nesbitt-Rodarte founded MomGeek.com in 1999. She is a pioneer in online custom furniture sales, award-winning speaker, coffee lover, Sci-Fi fan, mom, NADA certified Archery instructor, Girl Scout leader and self-proclaimed gratitude geek. Not necessarily in that order.

When she isn’t hanging out with her good pal, Bobba Fett, Kandas can be found teaching small business owners how she grew her custom furniture business by replacing traditional advertising with an Appreciation Marketing System. Kandas is available for keynotes and workshops on relationship marketing, perfecting your business pitch and being an authentic speaker. Her manual, On Target Speaking, will be launched in January of 2014.