Monthly Archives: October 2014

Customer Retention Strategy: Treat Your Clients to a Halloween Treat

Customer retention is not as hard as you think. If you want to keep them coming back for more, treat your clients to an occasional treat. Halloween is the perfect time to do so! During the major holidays like Christmas, your clients are inundated with cards and gifts. If you send something when everyone else is sending, your gesture is likely to get lost in the crowd. When was the last time someone sent YOU a Halloween treat? Oh really? […]

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The Cost of Cancer Drugs in the US | Battling Bertha 17 | #BlogBoost

My chemotherapy bill is $30,000 per treatment and my insurance pays for $8600 of it, the rest the clinic must write off since I have met my maximum out of pocket and am no longer required to pay my $50 co-payment. Yesterday morning, I watched this CBS This Morning feature on the cost of cancer drugs in the US. It was basically a synopsis of this 60 minutes feature, well worth watching:     Key takeaways from this video: 14.5 […]

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Breast Cancer Support Group | Practicing Gratitude | Butterfly Survivor Ornament | Battling Bertha 16 | #BlogBoost

Breast Cancer Support Group Lisa, one of my custom furniture clients introduced me to an online breast cancer support group.   Lisa is a breast cancer survivor and had found much comfort from this particular group. I was hesitant to join because I find that many support groups are populated with negative whiners and I have worked very hard to surround myself with positive people.  I know I must sound harsh in my criticism, and I have been known to […]

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Why You Need a Chemo Port | Battling Bertha 15 | #BlogBoost

A chemo port is a device that is inserted under the skin and connects to a vein via catheter. They are usually installed in the chest below the collar bone. Installation of a chemo port is an outpatient procedure that takes less than an hour performed by a Intervention Radiologist on an X-Ray table. In this video, I show you my chemo port and give a brief overview of the surgery and infusion process.   Why a Chemo Port? I […]

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Breast Cancer Health Insurance | Battling Bertha 14 | #BlogBoost

I have recently heard stories about women with breast cancer who do not have health insurance, or have been told that their current insurance is inadequate for their care. Bullshit. If you are a woman in the United State of America with breast cancer and no insurance, you have options! In Texas, uninsured women with breast or cervical cancer qualify for a special state Medicaid program. Similar programs are available in every state. At the end of this post, I […]

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Radiation Relief Cream Reviews | Battling Bertha 13 | #blogboost

Today, I completed my 9th of 36 session of  “radiation therapy.”  Seriously.  They call it therapy.  I have 27 treatments to go.  Treatment.  Also not the right word. In the realm of too-much-information, here are some intimate details about my boob.  Radiation is not a boobs’ friend.  My nipple and areola are swollen, red, hot and sore.   I have tried several remedies for relief and in today’s video I give a candid review of three radiation relief creams.  You […]

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Chemo Head Wrap Instructions | Battling Bertha 12 | #blogboost

When I lost my hair, I went to YouTube and searched for a great tutorial on how to wrap a head scarf. I watched many and found that Ester Grabow’s “How to tie a headscarf tips” is by far the best. Yesterday I alluded to my secret head scarf technique. It’s not really a secret. It’s a t-shirt. It’s very hot in Texas and the t-shirt head wrap I learned from Ester has been my go to look for the […]

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Ultimate Blog Challenge | October Recognition Holidays | Battling Bertha 11 | #BlogBoost

Ultimate Blog Challenge Welcome to Day 1 of my Ultimate Blog Challenge! It is my intention to blog every day for the entire month of October, and even throw in a few videos and podcasts! I plan to share some intimate details about my boobs and my breast cancer journey, including some funny, or not so funny, stories about chemo, surgery and radiation therapy. I’ll even take you wig shopping! Don’t worry, I also have marketing and business tips to […]

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