A Candid Dialogue on Personal Branding

Much like these cows, I’m curious by nature.  I ask a lot of questions, even when I think I already know the answer.

Often times, questions lead to more questions.  Take for example…

…the following dialogue that occurred on Facebook. Lea, Stephanie and I attended the same high school and have not seen each other in person since.

The script is verbatim and has not been altered in any way, except formatting.

Kandas: If you could ask a successful business owner anything, what would you ask?

Lea: What is your brand? What one word describes who you are and what you represent? I want to know where they are going.

Kandas: Excellent question!

Lea: Every person should have a brand. They should adamantly know who they are as a person and what they want to present to the world (client, partner, etc.)

Lea: What is your brand Kandas?

Kandas: That’s easy. Kandas Rodarte, Gratitude Geek

Lea: Kandas, I would say more of passionate, enthusiastic, optimistic, achiever, there’s so many more. It’s the person you want to project. Professional branding is different than personal branding.

Lea: Me? I would Brand you as amazing.

Stephanie: I refuse to have a brand and I hate when people ask me this question.

Lea: Oh but everyone does my dear. I love this personal brand thing and I am currently studying it diligently. Brandless or not – I love you. See there’s your brand. You’re lovable!

Stephanie: Other people can brand me all they want (lol, good luck). I’m not here for that.

I share this dialogue because I find it fascinating, and if I find it such, perhaps there are others out there who can benefit from continuing the conversation.

Personal Branding Defined

Personal Branding is the practice of people marketing themselves and their careers as brands. While previous self-help management techniques were about self-improvement, the personalbranding concept suggests instead that success comes from self-packaging. – Wikipedia

My friend, April Williams, teaches personal branding concepts.  You should follow April on Instagram.  April believes personal branding goes beyond just a single word, as Lea suggested.  She includes traditional marketing concept such as color and font choice in her definition.

What’s YOUR Brand?

I told you I’m curious!

Do you have a personal brand, or are you like Stephanie and refuse to be defined by one?

Leave your answer in the comments.

Breast Cancer Survivor Called Pervert for Using Women’s Restroom

Deena Lotridge is a double mastectomy breast cancer survivor. Her friends call her a hero for the way she has shined brightly during her journey through cancer. After losing it to chemo, her hair is growing back, and is still rather short.

With everything she has gone through, using a public women’s restroom should be the least of Deena’s worries.

However, the recent attention to the transgender bathroom debate has resulted in unexpected consequences.  Take for instance the Texas man who followed a woman into the bathroom to check her gender.

Deena, with her short, dirty blonde locks, showed great dignity when verbally accosted during a recent visit to the women’s restroom in an Altoona, Pennsylvania mall:

Deena Lotridge was called Pervert for using Womens Bathroom after Double Mastectomy

Deena Lotridge called Pervert for using Women’s Bathroom

Here is the text if you can’t read the screenshot:

My Husband and I went shopping for a few things today in Altoona. Went to the mall for lunch, pizza. and I used the restroom before we ate. I was called a PERVERT for using the lades room!! I was amazed!! I told this woman I was in the proper restroom and she called me a pervert again. So I told her again I was where I was to be.. she got really nasty so I lifted my shirt and said….. SEE …. I told her not to judge what she didn’t know or even understand and that I hope she never had to face cancer and have body parts removed…
What is worse.. this isn’t the first time, but the first time someone was so nasty!
What a world we live in now… SMH

I agree with her friends, Deena Lotridge is a hero.

All is well,

Surviving Cancer

Today is National Cancer Survivors Day®.

“National Cancer Survivors Day® is a CELEBRATION for those who have survived, an INSPIRATION for those recently diagnosed, a gathering of SUPPORT for families, and an OUTREACH to the community.” – NCSD.org

The other day, I came across a rather bitter, anger-filled blog post criticizing the movement for excluding those whose disease has metastasized.

I, too, have struggled with the term “cancer survivor.”  Like the author, I am living with metastatic breast cancer (MBC).

For the most part, I am not inclined to be angry about cancer.

Don’t get me wrong. It’s not all roses and sunshine, and I have had my share of melt-downs. If I listed some of the crazy things I’ve said or done in the past 26 months, those who know me might be surprised. Living with MBC is not easy, and every once in a while it is okay to not be strong, show vulnerability, and ask for help.

MBC is considered a terminal illness and treated by the medical community as a chronic disease. It is a life-long journey for which the cure has yet to be found.

So, back to the term “cancer survivor.” Can it include those with metastatic disease?

Here is what surviving cancer means to me:

Celebrating each and every day.
Acting upon opportunities.
Noticing miracles.
Creating experiences.
Embracing love and compassion.
Relishing life.

Survive is a verb, and verbs depict action. I choose being an active participant in my life. I choose to survive.

Survive is a verb, and verbs depict action. #nationalcancersurvivorsday Click To Tweet


P.S. – I’d love to read your thoughts on surviving cancer. Please do share in the comments.

Surviving Cancer by Kandas Nesbitt-Rodarte. Use Granted with Credit. and Link to GratitudeGeek.info.

Surviving Cancer by Kandas Nesbitt-Rodarte. Use Granted with Credit and Link to GratitudeGeek.info.