Welcome to another Pinktober.
I have expressed my dislike of the pink washing of breast cancer awareness here in the past. As a woman living with metastatic breast cancer (thankfully in remission) but who continues to receive treatment, I find the “pink washing” mildly to moderately offensive in that companies are capitalizing on a disease that is a daily battle for me.
What I find most frustrating about the pink washing is the complacency many now feel towards breast cancer. I actually had a woman apologize to me because she thought my breast cancer was just a little thing that could easily be fixed. Not quite, three and a half years later, I am still in treatment:
- Arimidex pill once per day
- Herceptin infusion every 3 weeks
- Lupron shot every 4 weeks
This is the protocol to keep me in remission!
The truth is, the 5 year survival rate for women diagnosed with cancer just in the breast is 99% and that is fantastic. However, according to Cancer.net, 39% of women are diagnosed with breast cancer beyond the breast, so we have a long way to go before we can call breast cancer just a little thing easily fixed.
My Breast Cancer Story
If you have never heard my breast cancer story, I share how I found my lump and my initial treatment choices in the first 6 minutes of the following video:
It is my sincere wish that you are never touched by breast cancer. However, since 1 in 8 women in the USA are diagnosed with it in their lifetime, chances are, you already have been.