Cynthia Powell, is the mother of three boys ages 8 to 16, in Spartanburg, South Carolina. Her business, Chicks and Cubs, offers HEIRLOOM quality Baby Shoe Bronzing and Pewtering.
“I just keep juggling keep going and it all gets done one way or another…” – Cynthia Powell, Chicks and Cubs
MG: Sum up your business in three sentences or less.
YOU: We offer HEIRLOOM quality Baby Shoe Bronzing and Pewtering. We focus on the best value (best quality for the best price). We have been in business since 1999 and in the top 15 of sales for the company for the last 5 years.
MG: Where do you sell your products?
CP: All of my marketing for the Baby Shoe Bronzing is based on being in the top 3 of Google when someone searches for our services. I interact with my prospective clients using email, mail and phone. My clients send in their children’s precious shoes to me via mail from all over the country. I process there order, the plant preserves the shoes and ships them directly back to the customer.
MG: Why did you choose to start your business?
CP: I am a former Chemical Engineer turned entrepreneur in order to be home with my kids. Although I love my boys and want to be home for them, I need my business to fulfill a drive in me to be productive and active and interacting with people (adult people that is).
MG: What makes your product or service different? Why should someone purchase from you instead of your competition?
CP: VALUE. I provide the best quality product for the best price I can, with great service to boot. I have very LOW COST “competition”. And I understand that everyone much choose how to spend their hard earned dollars. Often their price is under my costs so that is just NOT where I compete. Yet, on the other end of the spectrum, there are those offer the exact same product as I do yet charging 3 times what I do. So this industry has a huge range and I encourage my client to do their homework.
MG: For whom are you thankful?
CP: I am thankful for so many. Good and Bad experiences – they all make me who I am. If I boiled it down I would have to say my MOM, whom I lost in January of 2012 – she was a business owner, an entrepreneur and she inspires me to be and do whatever I dream. And my husband that allows me to follow my dreams instead of doing laundry and cooking dinner.
MG: What are some of your favorite books?
CP: I LOVE The Compound Effect by Darrin Hardy.
MG: Define your style?
CP: I’m NOT a girly girl (I was a Chemical Engineer remember). I am very detailed. I am logical. I am thorough. Yet on my softer side I am an encourager. I strive to be an inspiration to others.
MG: Tell me about your typical day.
CP: WILD. Up by 6:30, kids to school, work in the home office, get kids from school, homework, food from some place, some sort of activities (baseball, basketball, soccer, swimming, orchestra, scouts, band….) the bed time fight, and usually some more work. ALL the time shifting and changing and flexing due to the unexpected that always happens (a sick cat, a sick child, a special errand that has to be done today, ….)
MG: How do you juggle work and family?
CP: I just keep juggling keep going and it all gets done one way or another and if not – well no one died so we will be ok if we missed a second semester open house …
MG: Three tips you would like to give to moms who are thinking about starting their own business?
1. IT IS HARD WORK, don’t try to fool yourself.
2. Get family buy in to help and support.
3. find a few mentors to help you cut down your learning curve.
MG: How have you grown as a person since starting your company?
CP: I am more confident. I have grown my leadership skills. I have a larger respect for those that run any kind of business, what it really takes!!
MG: Where do you see yourself in 5 years?
CP: My goal is to be the top in sales for my company and I hope to be able to hire someone to help me.
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