Category Archives: Relationship Marketing

How to Sell without Selling

Today, I am hosting a workshop with Mark Herdering, author of Hanging Out for a Living, and learning how to grow a 100% referral based business.  How does that sound?  I will be sure to share my key take-aways next week. Mark arrived from Portland, Oregon, last night, and we have a full couple of days scheduled.  It’s going to be a blast!  I intend to learn as much as I possibly can while he is here. If you live […]

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5 Publicity Tips from Thomas Edison

When you think about Thomas Edison, do you automatically wonder what publicity tips he might have to offer? Yea, me neither. And then, while on a recent trip to Greenfield Village in Dearborn, Michigan, I discovered Thomas Edison’s real genius was not his inventions, it was his use of the media to his own advantage. Which proves the point, if you pay attention, there are lessons to be learned everywhere you turn. Greenfield Village Greenfield Village, part of The Henry Ford Museum […]

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How to Personally Sponsor 5 Distributors into Your Network Marketing Business in 4 Days

Growing a network marketing business requires filling empty seats at a presentation.  Until they see a presentation, a person can not decide, yes or no, about an opportunity.  Yes is great.  No is good, too.  We are all taught that it is a funneling process!  The more seats you fill, the more decisions made. Recently, my business partner Susie Glennan, did a push to earn VIP status at our company’s annual convention this coming September. There were a couple of specific […]

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Politics and Your Business

The 2016 United States political circus has been outrageous, to say the least. Presidential candidates are acting anything but presidential. Congressional Representatives are doing anything but representing the people. Senators are on a permanent vacation. That is all, of course, my opinion, and has nothing to do with my work. My work is helping business owners and sales professionals gain and retain more clients.  If I was smart, I would have kept my political opinions to myself. I did not, to […]

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Fun January Recognition Holidays | 15 Great Reasons to Send a Card and Gift

Today is Friday, which means I am spending my morning at Conroe Coffee helping clients create beautiful real paper greeting cards with their laptops or smart phones.  I look forward to Friday mornings because, let’s face it, greeting card senders are good people. I love sending, and receiving cards.  This week I received New Years and Birthday cards from Angie, Joy, Babs, Steve and Becky.  Fun! Back in 2014, I started curating lists of recognition holidays, reasons to send a […]

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Matthew McConaughey Got It Right | How to Get More Testimonials and Happy Clients

If you are a long time follower of this blog, you know that my husband and I own a custom furniture business called ShaKa Studios. We launched our website in 1998 and sell high-end niche furniture. We do NOT have a SHOWROOM. NOR can our clients EVEN SEE the furniture before they buy! You are probably asking yourself how that is possible. The answer is simple. I ask for testimonials. A Simple Way to Get More Testimonials I use SendOutCards […]

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Sales Trainer Tom Hopkins Explains Why He Sends Thanksgiving Cards

Tom Hopkins is a world-renowned sales trainer. He built his real estate business by sending 6 hand written greeting cards per year to his clients, and potential clients.  By doing so, he became the top producing real estate agent in the state of California. Today, Mr. Hopkins uses SendOutCards to automate his greeting card system with the same personal touch as a handwritten card. The Power of a Thanksgiving Card In the following video, Tom Hopkins explains why he sends […]

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Marketing with Color | Brand Colors Infographic Plus a Nostalgic Video

Did you know the color of your logo is just as significant as the design? Personally, until I found this brand colors infographic about marketing with color, I never really thought about the significance of the color of my own logos.  I just picked colors I liked. Turns out I done good. The logo for my custom furniture business is brown, a color associated with durability and simplicity.  Our furniture designs are based on Shaker furniture and built to last for […]

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I Am Statements Examples

When I logged into Facebook this morning I saw three, count them three, posts lined-up vertically, on my wall about the power of “I Am” statements. Over the weekend, I had the privilege of attending the Master Relationship Marketing Seminar in Houston, Texas. A portion of the Saturday afternoon session was spent on the topic of affirmations, or “I Am” statements. So, what is an “I am” statement? An “I am” statement is an affirmation, stated in the present tense, […]

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Following Up with Leads | podcast episode 34

  Show 34 Quick Guide   Kody Bateman’s tips for mastering relationships in business: Make a list of everyone you know and put them in a contact manager. Categorize your list into 3 categories: 1) contacts 2) prospects 3) customers Always add people to your list and move them through the 3 categories. Take detailed notes on all of your contacts. Reach out in the spirit of RELATIONSHIP 80% of the time and in the spirit of MARKETING 20% of the […]

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