Fun Summer Holidays in 2017

Did you know that today, August 26, 2017, is National Uncle and Aunt Day?  There are a lot of super fun summer holidays to celebrate just about anything.  My daughter is excited about August 11, 12 and 13 because they celebrate her family.  She’s a daughter, I’m a middle child, and her dad is left-handed.

July 26 – Uncle and Aunt Day
July 27 – Take your Pants for a Walk Day
July 28 – Milk Chocolate Day
July 29 – Lasagne Day
July 30 – National Cheesecake Day

Let Your BFF know how much she means to you on Girlfriends Day.

Let Your BFF know how much she means to you on August 1st, Girlfriends Day.

August 1 – Girlfriends Day
August 2 – Ice Cream Sandwich Day
August 3 – Watermelon Day
August 4 – International Beer Day
August 5 – Work Like a Dog Day
August 6 – Fresh Breath Day

Send a card to celebrate Lighthouse Day.

Send a card to celebrate Lighthouse Day on August 7th.

August 7 – Lighthouse Day
August 8 – Happiness Happens Day
August 9 – Book Lovers Day
August 10 – Lazy Day
August 11 – Son and Daughter Day
August 12 – Middle Child Day
August 13 – Left-Handers Day

Strawberry Cheesecake, Creamsicle, Cookies 'N Cream, and Blueberry Cheesecake Fudge

Send some Gourmet Novelty Strawberry Cheesecake, Creamsicle, Cookies ‘N Cream, and Blueberry Cheesecake Fudge on August 14th.

August 14 – Creamsicle Day
August 15 – Pythagorean Theorem Day

Which days make YOU feel like celebrating?


How to Drive more Organic Traffic to your Facebook Business Page

Back in March of 2016, over 16 months ago, I recorded this video and started writing this blog post sharing a few organic traffic tips gleaned from April Williams, Creative Brandista, at the Find Your Vibe to Attract Your Tribe Personal Branding Live Workshop I hosted the previous month.

As a result of implementing a few of April’s tips, over 11,000 people saw posts from my Facebook business page over a 7 day period.


In a nutshell, here are 3 big takeaways:

  1. Keep your business page and your personal profile separate.
  2. Use your real name, not the name of your direct sales or network marketing company,or your business page.
  3. Set up your business page as a “public figure.”

Of course, doing those three things won’t drive traffic to your Facebook page.  You have to create compelling content that gets shared.  In my case, I created a heart-felt call to spend Leap Day in service to others that created a small buzz.

Chemo Update

On a side note, I am so happy to have reclaimed most of my eyebrows after chemo made my hair fall out!  What a difference 16 months makes.  I’m not so thrilled about having to shave my legs again.

It is actually kind of groovy finding all these almost finished blog posts in my drafts.  There are 18 other partially written posts in there that can be updated and tweaked.  Chemo is a great excuse to be a slacker.  Though I still receive intravenous Herceptin treatments every three weeks, I can no longer claim chemo as an excuse, since the treatment I am receiving now doesn’t have the brain-fogging can’t-get-out-of-bed side-effects of Abraxane.  So, I will just be an excuse-less slacker if I don’t turn those drafts into awesome posts.

Networking Follow-Up Do’s and Dont’s

Let this sink in: 80% of sales happen after the 4th follow-up. Yet, only 12% of people follow-up more than 3 times.  You don’t have to be good at math to figure out the magic follow-up formula.

4 Follow Ups = More Sales

The folks over at Cassius Blue Consulting put together this fantastic info-graphic on the do’s and don’t of networking follow up that really speaks for itself. But, you know me, I always like to add my two cents.

Be Authentic

Not everyone is going to be your client. In fact, that’s the last thing you want!  You want to be doing business with people who know, like and trust. Just like you want them to know, like and trust you. Rapport. The word for that know, like and trust factor is rapport. Be who you a really are and you will attract the kind of clients with whom you love to work.

Have Fun

Make follow-up a game. Have fun. Connect with your prospective client on Facebook or LinkedIn. Send real paper greeting cards with fun photos from their Facebook feed. Most folks don’t have print copies of their favorite photos anymore, so they will treasure your greeting card for years, proudly displaying it on their desk. They will never forget you!  I use an app that allows me to send a real paper greeting card with real photos with a few taps and swipes for less than $2 per card including postage, you can check it out here.

Info-graphic:  Networking Follow-Up Do’s and Don’ts

Click Image to View the Do's and Don't of Networking Follow Up

Click Image to View the Do’s and Don’t of Networking Follow Up


How to Sell without Selling

Today, I am hosting a workshop with Mark Herdering, author of Hanging Out for a Living, and learning how to grow a 100% referral based business.  How does that sound?  I will be sure to share my key take-aways next week.

Mark arrived from Portland, Oregon, last night, and we have a full couple of days scheduled.  It’s going to be a blast!  I intend to learn as much as I possibly can while he is here.

If you live near The Woodlands, Texas, come hang out with us at Black Walnut Cafe from 9:30 until noon on Saturday morning.

Sell without Selling

Building a referral based business is one way to avoid selling.  Another is to start helping.

A few days ago, my sister’s friend (who is now my friend because of Facebook) posted the following video to her wall and tagged me, because she thinks I am great at sales.

I don’t really consider myself great at sales.  I think I’m great at building rapport, and thinking outside the box, then teaching people how to apply that outside the box idea to their business.

To me, that’s not sales.  That’s helping.

The Door to Door Comedian

The man in the video, Kenny Brooks, is not selling, he is practicing his stand up comedy routine. He comes right out and says he took the job because comedian Jamie Foxx equated his two-year career as a door-to-door salesperson to a 4-year degree in communication.


Kenny Brooks is brilliant, and he will absolutely be a huge success when he is done with his self-education.

Video Credit: Sabrina Morgan

Don’t Sell, Help

So back to what my sister’s friend posted…  My response to her post was: “I don’t sell, I help.”

The other day, I spent the afternoon with a handful of lovely women, each a small business owner: personal trainer, paintball field owner, real estate agent, network marketer, jewelry designer. We spent the time sharing ideas about marketing, drinking coffee, and enjoying a cold winter afternoon in a charming coffee shop in a small Texas town.  Sure, I told them about my product, but that was just a small part of the conversation.

I do not sell, I help people, mostly folks with small businesses who need a little guidance with relationship marketing. If they buy from me that is a bonus. First and foremost I help.

How may I help you?

5 Publicity Tips from Thomas Edison

When you think about Thomas Edison, do you automatically wonder what publicity tips he might have to offer?

Yea, me neither.

And then, while on a recent trip to Greenfield Village in Dearborn, Michigan, I discovered Thomas Edison’s real genius was not his inventions, it was his use of the media to his own advantage.

Which proves the point, if you pay attention, there are lessons to be learned everywhere you turn.

Greenfield Village

Greenfield Village, part of The Henry Ford Museum in Dearborn, Michigan, is the home to 83 historic structures, including 10 dedicated to Thomas Edison.  The “Edison at Work” district includes the carbon shed, carpentry shop, glass house, laboratory, library, and machine shop from his Menlo Park complex in New Jersey.  His workshops were doing so much more than just inventing the lightbulb!

His workshops were doing so much more than just inventing the lightbulb! You can view a list of his most famous inventions here.

Thomas Alva Edison Statute. Photo by Kandas Rodarte.

Thomas Alva Edison Statue. Photo by Kandas Rodarte.

Publicity Tips from Edison

Because of all the exciting discoveries coming out of Menlo Park, scientific journals, newspapers,and reporters sought to interview Edison.  Here is how he used this press to his advantage, and you can, too:

  • Promote Public Image
  • Attract Financial Support
  • Scare Away Competitors
  • Learn About Competitors
  • Inform the Community
Publicity Tips by Thomas Edison. Photo by Kandas Rodarte.

Publicity Tips by Thomas Edison. Photo by Kandas Rodarte.

There Are No Accidents

“I never did anything by accident, nor did any of my inventions come by accident.  They came by work.” – Thomas Edison

So, be on purpose with your public relations and marketing efforts. Do the work and reap the rewards.

Edison did the work. Kandas Rodarte did the photo.

Edison did the work. Kandas Rodarte did the photo.

How to Personally Sponsor 5 Distributors into Your Network Marketing Business in 4 Days

Growing a network marketing business requires filling empty seats at a presentation.  Until they see a presentation, a person can not decide, yes or no, about an opportunity.  Yes is great.  No is good, too.  We are all taught that it is a funneling process!  The more seats you fill, the more decisions made.

Recently, my business partner Susie Glennan, did a push to earn VIP status at our company’s annual convention this coming September. There were a couple of specific goals she needed to reach to earn VIP, and she worked her tail off.  As a result of her extraordinary effort, Susie was able to sponsor 5 distributors into her organization in just 4 days.

Susie’s Story

Here is Susie’s story in her own words:

Last Thursday one of my customers called and met me at Starbucks to see how to make money with (my opportunity). I showed him the (presentation). He upgraded to preferred customer and was considering signing up as a distributor. He thought his brother would also like (the business). WHILE AT Starbucks, a really friendly woman and her girlfriends started chatting with me, so I showed them the APP. I took a photo of all three of them and sent cards to all three of them.

In the meantime, my customer was at the next table and downloaded the APP. I bounced between tables showing everyone how it works.

Apparently…sending photos on cards and putting photos on bulk cards to sell was just what the ladies were talking about. My customer didn’t sign up, but by Friday, one of the ladies met with me again. Her name is LaVonda. We spent 3 hours chatting and she wanted to sign up!

Saturday we got back together to sign her up and while we were going over final details her church group came into Starbucks, so I showed some of them the APP and told them about LaVonda’s new biz. They LOVED it! LaVonda and I have plans for her first gathering…This woman made it happen! She’s a Preferred Customer and Distributor but hoping to upgrade to a bundle in the next week or so!!! AND her friend who was there the first day said she’s going to be her first customer.

Honestly, I started off last August re-learning how to network and get back in the game. I received good advice from my networking group and followed it. Recently, we had the first VIP contest and I got it in my mind that I had to win. It didn’t happen. When it came around a second time I had many customers on the fence or they kept waiting to raise the funds. So I asked everyone I could if they were ready to sign up or if they could do me a favor, sign up, and see if they like it to help me make VIP.

While I didn’t qualify for VIP or Sr. Mgr. because of volume, it started a flurry in my business and I’ve received several calls to help customers upgrade and/or learn to use the system better in just one day because of my phone calls the day before. Other things that happened because of my flurry of calls to everyone yesterday…Someone I don’t know contacted me to learn about SOC and some of my friends who are customers are now considering signing up.

It’s a numbers game people and the momentum changes how we appear to others because we’re on this forward flowing motion and people feel it.

Nuggets of Wisdom

There are three nuggets to take away from Susie’s story:

  1.  Planting seeds does not reap immediate results.  Seeds need nurturing to germinate and grow. When they bloom, it will be worth it.
  2. Listen to your peers.  Susie asked her networking group for advice, which she followed.
  3. Follow up.  Follow up.  Follow up.  These 5 distributors didn’t sign themselves up, Susie called them and asked if they were ready.

Okay, so really there are more than 3 nuggets.  Here is another:  Stay in forward flowing motion!

Add 5 distributors to your MLM opportunity in 4 days. @thebusywoman Click To Tweet

Politics and Your Business

The 2016 United States political circus has been outrageous, to say the least.

Presidential candidates are acting anything but presidential.

Congressional Representatives are doing anything but representing the people.

Senators are on a permanent vacation.

That is all, of course, my opinion, and has nothing to do with my work.

My work is helping business owners and sales professionals gain and retain more clients.  If I was smart, I would have kept my political opinions to myself.

I did not, to prove a point.  Something I stated may have rubbed someone the wrong way, and now they might not want to do business with me.

My point?

Keep your politics out of your business.

It doesn’t matter who gets elected, the world will continue to turn.  Commerce will proceed as normal.

Tips for managing politics and your business during a presidential election year. Click To Tweet

Fun January Recognition Holidays | 15 Great Reasons to Send a Card and Gift

Today is Friday, which means I am spending my morning at Conroe Coffee helping clients create beautiful real paper greeting cards with their laptops or smart phones.  I look forward to Friday mornings because, let’s face it, greeting card senders are good people.

I love sending, and receiving cards.  This week I received New Years and Birthday cards from Angie, Joy, Babs, Steve and Becky.  Fun!

Back in 2014, I started curating lists of recognition holidays, reasons to send a cards gift, by month.  I wasn’t very consistent at it.  Lucky for me, SendOutCards, is now doing the curation!  Hopefully, since the hard part is being done for me, I’ll get better at remembering to share the list each month.

15 Great Reasons to Send Cards and Gifts in January 2016

  • January 8 to 14 is Letter Writing Week
  • January 1 is New Year’s Day.  It’s not too late to send out Happy New Year cards!
  • January 6 is Epiphany Day.
  • January 7 is Orthodox Christmas Day.
  • January 12 in National Pharmacists Day.
  • January 14 is Make your Dream Come True Day.  Oh the possibilities!
  • January 15 is my 46th birthday.  😀
  • January 18 is Martin Luther King Jr. Day.
  • January 19 is National Popcorn Day.  SendOutCards has some delicious popcorn you can send!
  • January 21 is National Hugging Day.  A greeting card is like a paper hug.  Really, it is.
  • January 22 is National Blonde Brownie Day.  I can’t make this stuff up.  Check out these yummy blond brownies.
  • January 23 is National Handwriting Day.  I hate my handwriting.  I think I’ll skip this day.
  • January 24 is Compliment Day.  Darling, you look marvelous!
  • January 26 is Spouse’s Day.  Yes, husbands and wives, you know what to do!
  • January 28 is Fun at Work Day.
Reasons to Send in January 2016

Reasons to Send in January 2016

15 Great Reasons to Send Cards and Gifts in January 2016 #blogboost Click To Tweet

Close More Sales in 2016

As a business practice, sending a random card and gift to a client, or potential client, can be lucrative.

Jay McHugh can attest to the effectiveness of relationship marketing with greeting cards.  He is one of New England’s Top 5 Real Estate agents.  Jay will be in The Woodlands, Texas sharing some of his secrets on January 22, 2016 from noon to 1 pm at Spring Creek BBQ.

If you live in the greater Houston area, I’d love for you to be my guest.  You do not need to be a real estate agent to benefit from Jay’s sales advice.

There is a $5 cover charge for SendOutCards distributors, guests are free.  Lunch sold separately.

Register at Eventbrite:

Close More Sales in 2016 with Relationship Marketing

Close More Sales in 2016 with Relationship Marketing