How to Write a Thank You Card

In 2014 Mark Zuckerberg made a resolution to write a thank you card to one new person, outside of Facebook, each day.  That’s 365 thank you cards.

If the idea of writing 365 thank you cards has you tongue-tied, you are not alone!  Many people struggle with how to write a thank you card.

It doesn’t have to be hard.  A thank you note isn’t a novel.  It’s short, simple and to the point.  Four or five sentences are all you need!  Be genuine.  That’s it.

What to Write in a Thank You Card

Need more help?

The folks over at Your Dictionary have created a list of go to phrases to use in thank you cards from a simple note of appreciation to gratitude for a wedding gift.

Sample sentiments include:

  • I will always remember how you helped me to get this wonderful opportunity.
  • Thanks so much for taking the time out of your schedule to come over.
  • Thank you again for inviting us into your lovely home.
  • We love our beautiful new gift and we cannot thank you enough for your thoughtfulness.

See the complete list of thank you card examples at Your Dictionary.

Tips on how to write a thank you card. Click To Tweet
Words to the Rescue

Words to the Rescue by Steve Fadie

Words to the Rescue

If you are still tongue-tied after perusing the tips over at Your Dictionary, or you just want more ideas, then Words to the Rescue by Steve Fadie is worth checking out. It contains over 1000 sentiments to write in greeting cards. The book is available to send with a card through my online greeting card and gift shop.

SPECIAL OFFER for new clients:  Send Words to the Rescue to yourself, or anyone, for less than half-price when you contact me for a free relationship marketing consultation.  Offer good through January 31, 2015.

A side-note on how small this world really is…  One of my clients once called me to tell me that she saw this book in the gift shop and that Steve Fadie is an old friend of hers.

Relationship Marketing Tip of the Day

Not to beat a dead horse, but if someone does something nice for you, send them a thank you card.  Seriously.  Mary Kay Ash was right when she said that people walk around with an invisible sign around their necks that says “make me feel appreciated.”  When you make people feel appreciated, they appreciate you.  You bet your bottom dollar that the next time that person to whom you sent the card needs what you have,  they will call you first.  And that, ladies and gentleman, is how relationships grow your business.

More from Gratitude Geek

3 Success Quotes

Christmas week I spent a couple of days at (not in) the hospital for tests and procedures. You can read about it if you like here.

Teachable Moments

One of the admitting clerks at the hospital had a wonderful collection of success quotes taped to be back of her monitor. It was obvious she had been collecting the success quotes for years.  When I asked if it was okay to take a photo of one of the worn, tattered quotes, her reply of “that’s what they are there for” seemed so obvious.

Be open when a teachable moment presents itself.  The admitting clerk is a great teacher.

The lesson?

Your platform is everywhere, even on the back of your monitor, or laptop, or phone.  So put your message out there, everywhere.

The quote?

“It’s never too late for success, and failure is a wonderful teacher; it teaches you what not to do the next time.”

The tattered paper:

never too late for success

“It’s never too late for success, and failure is a wonderful teacher; it teaches you what not to do next time.”

It's never too late for #success, and failure is a wonderful teacher. #blogboost Click To Tweet

A Thousand Ways

Recently, a couple of things happened in my business that have made me feel like throwing in the towel. Plus, breast cancer treatment has kept me away from networking events and I’ve just felt like I was falling behind.  I basically had a pity party.

Then, I found this greeting card that I received almost a year ago from Wealthy Sisters Network co-founder Reeshemah Holmes. She passed away in May of 2014.  From the grave, Sheemie is nudging me to keep on trudging.

“I did not fail a thousand times, I found a thousand ways not to make a light bulb.”  – Thomas Edison

"I did not fail a thousand times.  I found a thousand ways not to make a light bulb." - Thomas Edison

“I did not fail a thousand times. I found a thousand ways not to make a light bulb.” – Thomas Edison

Never underestimate the power of a heartfelt greeting card.  I will NEVER throw away this card. It will inspire me for the rest of my life.

Greeting cards really do change lives.

I did not fail a thousand times, I found a thousand ways not to make a light bulb. - Thomas Edison #blogboost Click To Tweet

Relationship Marketing Tip of the Day

Reeshemah is unforgettable.  If you want to be a person other people never forget, then be remarkable.  Do remarkable things.  And by all means, send greeting cards.

If you want to be successful, remember the old proverb:

‘Tis a lesson you should heed:
Try, try, try again.
If at first you don’t succeed,
Try, try, try again

What is your favorite success quote? Leave it in the comments.

Can you think of someone right now who needs to read that quote?  Why not send them a greeting card with the quote on the cover, or inside?  Head over to my Sendcere website, pick a greeting card and send it for free on me.  I’ll even pay for the stamp!

More from Gratitude Geek

Fun Friday Photo | Hang Out With Groovy People

I am typing this on Thursday night. I love being able to “schedule” my blog posts in advance.  Friday mornings I like to hang out with groovy people.  More on that in a bit.

I recently installed WordPress Editorial Plugin to ALL THREE of my blogs because it makes scheduling posts so easy.  Since I am currently doing a 31 day blogging challenge, scheduling is a necessity.  Today is day 9.  So far, so good!

Curious about what else I do?  I do still own and operate a successful custom furniture business, and last month I launched Handmade in Texas, a directory of artists and artisans.  Really, Handmade in Texas is just another platform that allows me to hang out with groovy people.

Fun Friday Photo

My daughter just walked into my office to ask me a question with half of her hair flat-ironed. She looks like Cruella Deville only more beautiful.

flat-irons-are-great

Yes, she KNOWS I posted this photo.  🙂  She’s a good sport.  Aren’t flat-irons great?

Relationship Marketing Tip of the Day

Friday mornings I host Cards and Coffee at Conroe Coffee. A group of us, and the group is different each week, get together and brainstorm relationship marketing ideas. We bring our laptops and create and send greeting cards.

Today’s tip is to find a group of people you enjoy being around and hang out with them!  I’m serious, your business will grow if you hang out with groovy people.

Surround yourself with talented, motivated, positive, groovy people.

If you don’t know any talented, motivated, positive, groovy people, join a club where these types of people congregate – like Toastmasters, or Lions, or Rotary.

I joined Toastmasters in 2006 because I wanted to hang out with groovy people.  My life is much different than it was before Toastmasters.  Groovy people change everything.

Surround yourself with talented, motivated, positive, groovy people. #blogboost Click To Tweet

More from Gratitude Geek

Get Rich Quick in 2015

Back in May of 2014, Seth Godin created a profound, albeit short, list that puts richness into perspective.  He posted 10 lines that laid out the path to get rich quick, including these three that resonate the most with me:

  • Enrich your world by creating value for others.
  • Enrich your relationships by saying what needs to be said.
  • Enrich your skills by learning something new, something scary.

And then wrapped it all up these thought provoking words:

“The connection economy pays dividends in ways that the industrial one rarely did.” – Seth Godin

There are two important lessons in this list.

First, blog posts can be short.  Really short.  10 lines.  Seriously, who knew?

Secondly, enriching others is the true path to wealth.

What are you doing in 2015 to get rich quick? @sethgodin #blogboost #notwhatyouthink Click To Tweet

Relationship Marketing Tip of the Day

Yea, here’s the deal.  This entire post if your relationship marketing tip of the day. Read it, do it, live it.  Enrich others.

Leave a comment and let the world know what you are doing in 2015 to get rich quick!

Happy #Healthy New Year! | Vision Board Party | Battling Bertha

Before I start in on hashtags and Vision Board Parties:  It seems that I blog more about that pesky Bertha lately than I do about the real purpose behind this blog, which is to inspire you to pursue your passion profitably.  I believe, the best way to do so is through relationship marketing.  So, starting today, at the bottom of most blog posts (keeping it real, can’t commit to every), I will include a Relationship Marketing Tip of the Day.  You can peak now by scrolling down, but trust me, it’s there.  Honesty is a tenant of good relationship marketing. 😉

What’s Your 2015 Hashtag?

There is a trend going around on Facebook: pick your hashtag for 2015. I choose #Healthy

I had chemo yesterday.  It was the first time with my new port.  All went very smoothly.  The port worked perfectly.  Plus, I had a nice chat with my friend Jennifer, who just happened to drop by for a completely unrelated reason.  Love when that happens!

The rash from the bandages is getting better now that I am no longer wearing them.  I never did take a photo of it – too freaking gross to share!  If you have no idea what I am talking about, read this.

The plan is that I’ll be done with chemo in April.  I am feeling great – enough so that I am working more, which means getting more done.  Yesterday, I went clothes shopping (for the first time in forever and now I am wearing my brand new fuzzy pajamas), grocery shopping, I put together 3 custom furniture proposals, cooked a batch of yummy Korean stew, did a few updates to the Handmade in Texas directory and wrote this blog post!  Heck, I even Swiffered the floors (one day I will share my reusable Swiffer pad idea with you).  🙂  All this was AFTER my 3 hour chemo treatment!

I am feeling great.  Now, that end of chemo is near, it is time to focus on getting #healthy!

Vision Board Party

A couple of weeks ago, a few members of my SendOutCards team got together to create vision boards.

I first learned how to make vision boards when I was a teenager, from my Aunt Rita, who called them Treasure Maps. Different name, same concept.

A couple of years ago, the late Reeshemah Holmes reintroduced me to the concept. I have created vision boards to outline my goals and intentions since.

Our Vision Board Party was fun. We each brought our supplies, including magazines, and a dish to share. Then we talked a little about our dreams and created our vision boards.  Here’s mine:

My 2015 #Healthy Vision Board

My 2015 #Healthy Vision Board

As you can see, my #healthy vision for myself includes:

  • Attending Yoga classes 2 times per week
  • Acquiring a rebounder or treadmill for daily use
  • Drinking green tea or matcha daily.  (Side note:  I haven’t even tried matcha, yet!  I am hearing good things.)
  • Spending more time outside.
  • Pampering myself.

I accept and allow that all these things are true and so much more!

Here’s a query for my local peeps in Montgomery County, Texas:  Contact me if you would like me to host a Vision Board Party this month. Facebook is the best way to reach me.

Relationship Marketing Tip of the Day

Engaging with people shows that you genuinely care, and that is what relationship marketing is really about. Click To Tweet
Relationship Marketing Tip of the Day: Send Your Clients a Happy New Year Greeting Card


Relationship Marketing Tip of the Day: Send Your Clients a Happy New Year Greeting Card

The New Year is an excellent time to reach out to your clients and tell them how much you are looking forward to serving them in 2015.  Ask how you can do better in 2015 than you did in 2014 and be receptive to the feedback.  A memorable way to connect is with a custom greeting card.  Everyday, business owners find bills, junk mail and advertisements in their mailbox.  A Happy New Year greeting card will be a welcome change!

Here’s an idea:  why not share YOUR 2015 word with your clients.  Pick a word that will inspire them, a word like ENGAGE.  Engaging with people shows that you genuinely care, and that is what relationship marketing is really about.

All is well!
Kandas

3 Relationship Marketing Rules

We received a great Christmas gift via Twitter from a client over at ShaKa Studios. Through all the hustle and bustle, the small things we do consistently over time, to create great relationships with our clients, continue to yield positive results.

Today, I am sharing my 3 Relationship Marketing rules.

Relationship Marketing Means More Loyal Clients

Relationship marketing is about creating relationships with your clients.  When you have a relationship, your client is more likely to do business with you again, and even refer business your way. If you are really lucky, they might just talk about you on social media.

When you have a relationship, your client is more likely to do business with you again, and even refer… Click To Tweet

So, how do you create these relationships?

I built my entire 27 year sales career around relationships.  It started at my very first job, as an assistant store manager in a clothing boutique, and continues today.  You just need to remember three rules to create great relationships with your clients:

  1. Be genuine. It helps if you are genuinely nice.
  2. Be transparent. Share a bit of your personal life. Just a bit.
  3. Say “Thank You” often and with enthusiasm.

I send a thank you card and small gift, usually yummy Sea Salt Caramel from SendOutCards, to each of our custom furniture clients over at ShaKa Studios.  Here is a tweet from one client on Christmas eve:

I’d say that was a pretty groovy Christmas gift our client gave us, eh?

Your turn. How do YOU build relationships with your clients?

Treat every client like you are working with a celebrity.

3 Tips for Working with Celebrities

Working with Celebrities

This is not a post about marketing or advertising to celebrities.  Quite frankly, my husband and I have worked with all sorts of film, television, design and music superstars but we are not quite sure HOW they found our niche custom furniture website.

Google changes their algorithms so often, it is hard to keep up with the latest search engine optimization protocols.  At times, it feels like we are just throwing keywords at the internet and hoping one of them sticks.

This post is about what to do once you have that celebrity on the phone or in your store.  Here are my top three tips after working with celebrities for 15 years:

1.  Act Naturally

Be yourself.  Do not put on airs and pretenses.  Just relax and act naturally.  Answer questions honestly and above all, be polite.

Not long after we launched our online custom furniture business (in 1999), I answered a call from a potential client who had a few questions about bookcases.   We had a very friendly conversation, I answered each of her questions, and she decided to order paint finish samples so she could coordinate with her color palette.  It was a very typical call, much like every other potential sales call,  except this potential client was Adrienne Barbeau.

A few weeks later, Ms. Barbeau called back to order her custom bookcase, apologizing for taking so long to get back to me.  She had been “on location”.

The key to working with celebrities?  Treat every client like a star!

The key to working with celebrities? Treat every client like a star!

2.  Respect Their Privacy

I asked Ms. Barbeau for permission to use her name on our website, which she granted.  Many celebrities want their privacy respected, and so I will not name drop just to impress you.   And if you are lucky enough to do business with a celebrity, I highly recommend asking permission before you send out any press releases.

I have fielded sales calls from celebrities across the board, including the dynamic design duo Mark Badgley and James Mischka, whose Kentucky home was featured in Elle Decor magazine shortly after the custom bed we made for them was delivered.  The bed is the featured image in the online version of the article.  Elle Decor called to ask us for specific product and company information before the article was published.  If the celebrity mentions you by name, it’s okay to mention them, too.

Some celebrities guard their privacy closely.  One client in particular had her assistant set up telephone appointments with me in advance of calling.  I was told by the assistant in no uncertain terms that her privacy was paramount.

Always ask permission to publicize a celebrity’s name in your marketing.

We asked Tate Taylor, director of “The Help” and “Get on Up”, for permission to use his name, and he sent us a raving testimonial plus photos of the bed we made for him in his home!

3.  Send a Thank You Card

A few years later, Mr. Taylor contacted us because he was moving and needed some minor repairs done to his bed.  Upon return of the repaired bed, he sent us a lovely handwritten note of appreciation.

If you have been following this blog, you know that I am a champion of the thank you card habit.  After every sale, a thank you card should be sent to the client, celebrity or not.

It’s classy and memorable.

Remember the star who needed her privacy protected?  I sent her a thank you card and gift.   A few weeks later she called to rave about my husband’s work and ordered more custom furniture.

Every Client is a Star

It is phenomenal doing business with celebrities.  Loads of fun.  But guess what?  Every client who walks through your doors needs to be treated like a super star.   Tips 1, 2 and 3 apply to all of your clients, celebrity or not.

Leave a comment or question below.  I’d love your feedback.

3 In Store Marketing Ideas from a Coffee Shop Owner | Coffee & Cards Conversations | #blogboost

In Store Marketing Ideas I Learned from Conroe Coffee

Leo Harris owns Conroe Coffee in historic downtown Conroe, Texas.  I have watched Leo build her reputation locally since she opened her doors a little over a year ago.

Leo Harris, owner of Conroe Coffee, has a fun, quirky personality that is evident throughout her store, even when she is not there.

Leo Harris, owner of Conroe Coffee, has a fun, quirky personality that is evident throughout her store, even when she is not there.

We filmed the above video in December of 2013. In the ten months since, Conroe Coffee has thrived. Leo has gained a loyal following of clients and her coffee shop has a constant flow of customers coming through the doors.

It’s time to revisit this video, it’s lessons and what I’ve learned by watching Leo grow her business.

I picked up at least three valuable in store marketing ideas from Leo and Conroe Coffee that will help drive sales in any type of store:

1. Sometimes a little twist can make a huge difference.

Clients often offer the best advice, so listen to them. When Leo followed the advise of one of her customers by changing the name of her Sweet Potato Oatmeal muffin to Oatmeal Sweet Potato, they started flying out the door.  Always promote the more appealing features of a product.

2. KISS Your Clients.

KISS is an acronym for Keep it Simple Stupid, but really, it should be Keep it Simple and Special. Create an atmosphere in your store that makes your clients feel like they are the most important people in the world to you, because really, they are! Without clients, you’d be out of business!

3. Let Your Unique Personality Shine.

If you took the time to watch the video, you know that Leo has a very fun, quirky personality. She is one of the reasons her coffee shop has become so popular.  Even when she is not physically in the store, her personality shines through in every detail.

Do you own a retail store? What are some in store marketing ideas you have successfully used to promote a product? Share your experiences by leaving a comment below.