Greeting Cards

Best Twenty Bucks I Ever Spent

Often times, it is best to let others talk for you:

“I just heard from one of my clients in France to whom I sent a box of cookies. She sent me a 5-paragraph effusive, tearful note of thanks. Guess who her favorite translator is now?   Best twenty bucks I ever spent.” – Andie Ho, French-to-English Translator

Here is short tutorial that explains how Andie sent that card and gift:

Check out the greeting card and gift system for yourself at

Leave a comment below with some of your best card and gift sending testimonials!

Boba Fett and Kandas Nesbitt-Rodarte

Boba Fett and Kandas Nesbitt-Rodarte

About the Author:

Kandas Nesbitt-Rodarte founded in 1999. She is a pioneer in online custom furniture sales, award-winning speaker, coffee lover, Sci-Fi fan, mom, NADA certified Archery instructor, Girl Scout leader and all-around groovy woman.  Not necessarily in that order.

When she isn’t hanging out with her good pal, Bobba Fett, Kandas can be found teaching small business owners how she grew her custom furniture business by replacing traditional advertising with an Appreciation Marketing System.

Conduits of Love

Gratitude is Good for Business: Tips to Keep Your Customers and Your Co-Workers Happy

Ladies and gentleman, for lack of a better word, gratitude is good.

I am twisting the famous line from the iconic 80’s movie Wall Street to illustrate a point.

Philanthropist Steven Burgess tells us “we were created to be conduits of love, kindness and goodness.” Is it even possible to be such a conduit when you have feelings of greed, lack and resentment?

We all know the answer is NO.

The remedy for greed, lack and resentment is gratitude.

Gratitude is good. It’s good for your soul, it’s good for relationships and it’s good for your business.

Let’s chat about business.

“Of all the attitudes we can acquire, surely the attitude of gratitude is the most important, and by far, the most life changing.” – Zig Ziglar

Gratitude creates a happier work place. Per an article by Mike Robbins entitled Staff Retention: The Power of Appreciation at Work on the website

“According to the U.S. Department of Labor, 64 percent of Americans who leave their jobs say they do so because they don’t feel appreciated. Gallup reports that almost 70 percent of people in the United States say they receive no praise or recognition in the workplace. As a culture, we don’t do a very good job of expressing our appreciation for one another, especially at work.”

So how do you keep employees?

According to Robbins, it starts with you. The first step is to find things about your own work for which you are grateful and then TELL OTHERS! This act of telling others spreads the gratitude around, like manure, so that more gratitude can sprout. Once you are in this attitude of gratitude, you will start to see things about your co-workers and direct reports that you appreciate. The next step is vital! TELL THEM!

Say “thank you!” Not saying thank you does more damage than saying thank you does good.  Publicly acknowledge when someone does good.

Send a greeting card or gift. In fact, make it a habit to send a greeting card or three each day! Mary Kay Ash built her 1.2 billion dollar cosmetics empire by sending 3 cards per day. Tom Hopkins, arguably the greatest sales trainer in the world sends 10 cards. Back in the old days when he sold real estate, he wrote those cards by hand. Today, he uses the same time saving and simple but powerful greeting card system that I use in my custom furniture business.

Once you start to do all these things, something remarkable will happen that can best be explained in a parable:

Imagine you are an investor. You find a piece of property you’d like to develop so you contact the listing agent. The price is right so you purchase the property and the agent recommends an architect, the architect recommends a general contractor, and the general contractor recommends a landscaper and so on. Six months later, your office building is complete and something remarkable happens. You begin receiving thank you cards and gifts from each of the contractors and sub-contractors who worked on your project. Even if the punch list of needed repairs is a mile long, every single member of that builder team has demonstrated their appreciation to you. You will have confidence that they will complete any necessary repairs AND they will be the first team you call the next time you have a project to build.

Ladies and gentleman, Gratitude is good for business.

In Growing Your Business Through Practicing Gratitude in Forbes, Stacey Power postulates:

“Focusing on gratitude, and really noticing on a daily basis which clients I was grateful for helped me become very clear about the mission of my business, and it was then I renamed the business Creating Answers and made a bold decision: I was only going to do work I loved, and I was only going to work with clients that I loved; ones that I felt grateful for.”

Imagine that, only doing business with clients for whom you are grateful.

If you are a business owner, this is tad easier to accomplish. I have fired clients. In fact, about 5 or 6 years ago, we fired our largest wholesale client. I am here to testify, that was the BEST decision our company ever made.

If you do not have the luxury of firing clients, how about focusing more energy on the clients that make you feel good and less on the ones that create the biggest headaches. OR, make an attitude shift!

This little trick worked for me… back when I worked for The North Face there was a ski shop owner in Vail named “John”.  EVERYONE at TNF dreaded talking to him. When I took over the Rocky Mountain territory, I decided that I would kill John with kindness. I was as sweet as apple pie every time he called. You know what? Every year until I left, I received a Christmas present from John.   That is what you call REVERSE GRATITUDE!

Gratitude is good for business!

Implement a gratitude strategy in your career.  Create a social bank account and make regular deposits.  Here are some simple ways:

  • Send birthday cards and gifts to employees and coworkers
  • Help others feel good about themselves
  • Seek ways to make others look good
  • Seek out ways to help others be valuable to those they serve

When you do this, you become remarkable… people tell others about you! They “remark” about you and soon not only will your business thrive but so will your personal relationship and your soul.

Gratitude is good for the soul.

Boba Fett and Kandas Nesbitt-Rodarte

Boba Fett and Kandas Nesbitt-Rodarte

About the Author:

Kandas Nesbitt-Rodarte founded in 1999. She is a pioneer in online custom furniture sales, award-winning speaker, coffee lover, Sci-Fi fan, mom, NADA certified Archery instructor, Girl Scout leader and all-around groovy woman.  Not necessarily in that order.

When she isn’t hanging out with her good pal, Bobba Fett, Kandas can be found teaching small business owners how she grew her custom furniture business by replacing traditional advertising with an Appreciation Marketing System.

How to Hit a Home Run and Still Lose the Game

by Kandas Nesbitt-Rodarte

Only swing when you know where your ball is going to land.

I have told you before, I am a geek. I sing it loud and proud!   Sometimes, the only way I know how to explain something that is important, is via Sci Fi.  I’ve shared with you important concepts via Sci Fi – like how to reinvent yourself and how to meet the perfect husband. (Okay, maybe I haven’t shared that story, yet.)

Today, I am going to share a parable about marketing by way of a video of Darth Vader hitting one out of the baseball park:


Here’s the the short and sweet of it:   When it comes to marketing (and life for that matter) do not get so bogged down in the hitting of the ball that you lose sight of your ultimate goal. Don’t just swing randomly at the balls that are thrown at you. Find your target and aim. Only swing when you know where your ball is going to land.

Seth Godin has some choice words to say on this topic earlier this week that are worth reading.  In general, Seth Godin has a lot of good, outside-the-box, things to say about marketing. Rule of thumb if you want to do things right, pay attention to the people who think outside the box, and you won’t lose anymore marketing games.

In the interest of collaboration, share a marketing win or loss you had in the comments below.  We learn best from our shared experiences.

Boba Fett and Kandas Nesbitt-Rodarte

Boba Fett and Kandas Nesbitt-Rodarte

About the Author:

Kandas Nesbitt-Rodarte founded in 1999. She is a pioneer in online custom furniture sales, award-winning speaker, coffee lover, Sci-Fi fan, mom, NADA certified Archery instructor, Girl Scout leader and all-around groovy woman.  Not necessarily in that order.   When she isn’t hanging out with her good pal, Bobba Fett, Kandas can be found teaching small business owners how she grew her custom furniture business by replacing traditional advertising with an Appreciation Marketing System.

Paul Revere had personality.

What Paul Revere Can Teach Us about Personality

On the morning of April 18, 1775, a young stable boy in Boston overheard two British officers discussing something about “hell to pay tomorrow.”  The stable boy scurried off to the shop of Paul Revere, a silversmith by trade, and repeated his tale.  Further information was quietly gathered throughout the day corroborating the stable boys story.

The British regulars were after a cache of hidden weapons in Concord, Massachusetts.   To sweeten the deal, they also planned to arrest John Hancock and Samuel Adams.

Long before John Hancock became synonymous with life insurance and interchangeable with the word signature…  And long before Samuel Adams became a brand name for, well, beer, the two men were Revolutionary leaders.  They, along with Paul Revere and others organized the Boston tea party.  Arresting these two hooligans would put a huge bee in the bonnet of the British commander.

By 9 pm that night it was decided.  Revere and Williams Dawes would head in different directions to raise the militia.  They planned to meet in Lexington to warn Adams and Hancock, who were spending the night with Hancock’s relatives.

Contrary to popular belief, Paul Revere did NOT ride through the country side shouting the British are coming, the British are coming.

First off, Revere considered himself to be British.  Secondly, there were British soldiers everywhere.  The last thing he wanted was to get CAUGHT before he could complete his mission!

What Paul Revere did do was quietly knock on doors, give his warning and ride on.  Revere also succeeded in rousing at least 40 other riders to assist his efforts and by the time he reached Lexington at midnight, militia as far as 40 miles away were making their way to Concord.

William Dawes arrived shortly after midnight having only roused a few dozen militias.

Why did Paul Revere succeed when William Dawes did not?

Revere had charisma.  He was a merchant.  He knew people.  People trusted him.

Paul Revere was the type of man who knew how to get the job done.  During the revolutionary war, when the colonists were low on gun powder, Revere and Samuel Adams built a powder factory.  In 1800, Revere became the first American to figure out how to turn copper into sheets to reinforce ship hulls.

Have you seen the movie Pulp Fiction?  There is scene where the Samuel L. Jackson character is explaining to the John Travolta character that even though they are both dirty animals, it is okay to eat pigs but not okay to eat dogs.  He says, “Dogs have personality, personality goes a long way.”

Paul Revere had personality.   The night of April 18, 1775, he quietly began alerting folks that the British regulars were planning to march on Concord and folks listened.

After discussion with Hancock and Adams, it was decided that Revere and Dawes would press on to Concord accompanied by Dr. Samuel Prescott.  Prescott just happened to be in Lexington as he was “returning from a lady friend’s house at the awkward hour of 1 am.”

The three were detained along the way by a British Army patrol.  Prescott and Dawes escaped.  Dawes fell from his horse during the escape but Prescott was able to make it to Concord with his warning.

Revere was held, at gunpoint, for questioning by the British.

He confidently warned the British soldiers that if they approached Lexington, they would be met by a large force of hostile militia.  When gunfire was heard in the distance, the British officer demanded to know the reason.  Revere helpfully explained it was a signal to “alarm the countryside.”  When bells were heard ringing in Lexington, the British soldiers were told: “The bell’s aringing!  The town’s alarmed, and you’re all dead men.”

The British soldier’s holding Revere decided to call off their march on Lexington, free their prisoner and head back to warn their commanders.

Lexington escaped conflict that morning, but Concord did not.  Thus was the beginning of the American Revolution.

We owe a great debt to the charismatic, well-connected, industrious man that was Paul Revere.  He had personality.

Please use the comments below to answer the following questions:

  1. What if Paul Revere had not been chosen to make his ride the night of April 18th?
  2. What if William Dawes had been the only rider warning the countryside?

Send Personalized Custom Greeting Cards for $1.47 or less

Just this past week I received several Facebook messages from my SendOutCards clients that have really touched me.  I’d like to share just one, because it brought tears to my eyes:

“I almost didn’t recognize my mom when she called yesterday…she couldn’t stop crying – tears of joy and wonderful memories. Sent her a card courtesy of Kandas and SendOutCards – of a picture of she and my father on their 50th wedding anniversary. Dad’s been gone 3 years now…seems like just yesterday.”

A personalized custom greeting card is such a simple thing.   It’s just a piece of paper that has been folded into a 7×5 card.   The words, photos and love you put into the cards you send can have a profound and powerful effect.

SendOutCards Executive Beth Caldwell was recently featured on the channel 3 news in Conneticut!  Watch this fabulous 5 minute interview that gives an excellent overview of our card and gift sending system. Be patient, the interview starts about 15-20 seconds into the clip.

If this video piques your curiosity and you’d like a free trial of SendOutCards, contact me!

WFSB Channel 3

Live on Purpose!


Grow Your Photography Business with Greeting Cards

As a photographer, you might be missing out on repeat sales and referrals.  I can help!

As an independent distributor for SendOutCards, I help professional photographers, like you, implement appreciation marketing strategies to grow your business.   The following are real-world examples of ways you can use SendOutCards in your photography business.

The Perfect System for Photographers

“A photographer that does weddings also can recommend the system to all his clients for thank you cards, wedding invitations, and announcements.  To me, this is the perfect system for a photographer.   Take some photos from the photo session, and show the client how easy it is to make and send their own photo cards.  Then set the client up with an account, then they get paid over and over on the same photos.  I like to use photos from my photographer (who sells them on disk ) to create fun things. I span the photos inside the cards, and they come out great, but also use them for metal prints and things like that.”

– Diane Walker, SendOutCards Distributor

Ensure Future Wedding Bookings

“Take pics of the bridesmaids and then send them a card with their amazing portrait on the front and tell them on the inside how nice it was to meet them and that they made the day so special and how lucky the bride was to have her by their side.  One photographer in my downline does this and he gets more booking from bridesmaids for their own weddings.  SendOutCards is also GREAT for makeup artists! ”

Sandy Gerstein, SendOutCards Distributor 

Add-on Sales

“In my other life I am a Certified Profession Photographer and we are all picky about our color and digital files. Some more than less, and some have a better vision about it than others. You’ll have to stress to them that although they may see a print as a bit to cyan or whatnot, the client does not have that refined of an eye to notice.  It could make some really nice add-on sales though, and I love using it for that too.

“I got involved in SendOutCards at first to support my photo business, and I received great feedback and referrals from using SendOutCards to spoil my clients.  It’s about being creative with what we offer and wrapping it up into their current business.   Since photographers are generally creative people, the possibilities should be vast.”

 – Richard Chapman, II, Certified Professional Photographer and SendOutCards Distributor

So Much More

Tom Schmidt, Redding, California based photographer offers these SendOutCards solutions for photographers:

  • Start a Kids Club – automatically send a birthday card a couple weeks before the birthday with a special offer for annual pictures.
  • Create Senior Graduation Cards and thank you notes.
  • Holiday Photo Cards
  • Studio session thank you notes
  • Studio bids and follow up
  • Welcome new neighbors
  • Newborn Announcement Cards
  • Niche offers like glamour sessions

“If I had only one tool to grow my photography business it would be SendOutCards.”

– Tom Schmidt, Fine Photos

Photographers visit my SendOutCards website today, watch the video and then click the “Send a FREE Card” button to test drive the system and unleash the possibilities.

Kandas Rodarte is an Independent Senior Marketing Distributor with SendOutCards.

Appreciation Marketing for Real Estate Professionals

“To be successful in Real Estate you need to two things, listings and referrals.” – Jim McCord

In the video, Jim offers three ways he uses highly customized greeting cards in his own Real Estate business:

  1. He thanks his clients with a custom card and gift.  Send Out Cards has 100’s of gifts, including gourmet food and gift cards for top retailers.
  2. He notifies other agents when he lists a home.
  3. He reaches out to For Sale by Owners.

This is just the tip of the iceberg!

Contact me to test drive Send Out Cards and discover even more ways to earn listings and referrals with greeting cards.

Send a FREE Card:

Business Opportunity:

Linking with Love by Tanya Lavoie

Social Media Savvy by Tanya Lavoie

Thanks, thankfulness, appreciation, gratefulness… How do these powerful words relate to social media? Social Media, seriously!

Well think about it. We ‘SHARE’ our thoughts and ideas with each other. We ‘LIKE’ each other’s posts. We ‘PIN’ and ‘REPIN’ other businesses photos, and we ‘RETWEET’ other folk’s words on Twitter. Right? Most of these posts, re-pins, and retweets that we share every day are, for the most part, really cool, informative, fun, and educational… right?

So, let’s give gratitude and appreciation to those who start these posts! Who started it? Do you start it? Sometimes I start it and sometimes not. It is important and respectful to acknowledge and show appreciation to the person who did. This is known as linking with love. IF possible, link to the original post. If this not possible, then acknowledge the person who did create the post that you are about to share with your friends and customers.

How is this done – showing respect and gratitude to the originator of a post, pin, or tweet?  Well, make sure you acknowledge that person with a “thank you for sharing” comment. Remember in College when you could get expelled for copying someone’s paper? Ah Ha! You got it! I’m not saying don’t copy, re-tweet, re-pin etc…… Just please acknowledge the creator.

“All of this is just an expansion of what we all aim to do naturally – to act with respect and kindness. We share things. We engage each other. More and more – our daily lives and social networking takes place on the internet. By being mindful when we share – we not only create better content and relationships.” …excerpt from

Social Media is a huge part of our lives. We post, re-post, tweet, re-tweet, Like, Comment, Share, Pin, re-pin, g+, and Link every day. For most of us, these activities fill up many of our minutes throughout our day. As I blog, coach, advise, and teach the wonderful folks around me the ins and outs of social media, this will be an important topic covered and hopefully, respectfully learned.

Tanya Lavoie is the owner of YOUR SOCIAL MEDIA CONNECTED

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