V022 Outside the Box Fundraising Ideas for Non-Profits

“What we should be doing in the second half of our life is to be serving the Lord and serving and helping people, taking the talents that we learned in the first half of our lives with our jobs, and using those same talents by serving others. ” – Judy Paine-Marshall

Judy Paine-Marshall is the Director of the Hollis D. Marshall Memorial Scholarship Fund.  Judy shares her outside-the-box fundraising ideas in her Coffee and Cards Conversation.



Transcript (verbatim):

Kandas: Kandas Rodarte here, and it’s almost Christmas time! Look at the beautiful cards that are already coming in. Aren’t they beautiful? Don’t forget, you have until December 13th to get those cards and gifts out.

I am sitting here this morning in Conroe Coffee at 206 North Main next to the Crighton Theatre with Judy Marshall. She is the director of the Hollis D. Marshall memorial scholarship fund, and we’re going to chat today about how to raise money for your nonprofit organization.

So Judy, why did you create the Hollis D. Marshall memorial scholarship fund?

Judy: I created it back in 2001. My late husband, Hollis, passed away, and he had Alzheimers. I had plenty of time to be thinking about what I wanted to do, and my pastor gave me the book that he had just received from Rick Warren, The Purpose Driven Life: What on Earth Am I Here For? ( Expanded Edition). And then I concurrently had read another book called Halftime: Moving from Success to Significance by Bob Buford.   And both men talk about what we should be doing in the second half of our life is to be serving the Lord and serving and helping people, taking the talents that we learned in the first half of our lives with our jobs, and using those same talents by serving others. And I thought, I want his family and I want his friends to remember him (as) the man that he was, and not the man that passed away. That’s why I set it up.

Kandas: Wow. So tell me about Hollis. What was he like?

Judy: An awesome guy. Quiet, in some ways. Kind, very kind. The best way I can tell you about him is to tell you how we met.

And I was, I went out to the geologic convention out in Los Angeles and was at the Bonaventure Hotel, and I’d had a cycling accident right before I went out and messed up this right shoulder. And so I went down to the Bonaventure Hotel, sat at the counter and I ordered my breakfast, and when it came I was doing this: raising my arm to my mouth trying to feed myself.  And this gentleman on my right he says, “Are you okay? Is there anything I can do for you?”

I was so rude? I didn’t turn around and look at him. I just had my blinders on, and I said, “No, I’m fine.  I had a cycling accident and I messed up my shoulder.”

Less than a minute later, this same gentleman says to me, “Well you don’t look like you’re fine! Can I feed you?”

And with that I turned around. I said, “That’s a good line! You need to keep that one. That got my attention!”

So that’s how we met! And think that pretty well explains Hollis Marshall.

Kandas: I love that story, I love that story.

So switching gears a little bit, tell me how you raise money or how you have raised money in the past for the scholarship fund.

Judy: Well, when Hollis passed away, I had gained so much weight, and I needed to figure out how to put money into the fund and I also needed to lose weight. And so I decided to get on the internet and look for the longest cycling trip that I could find, and I found one that went from L.A. to Boston. And I used to be a cyclist before, well, of course that’s how we met! But I decided that I would cycle, and I’d get people to sponsor me per mile or make a flat donation for the scholarship fund. And I cycled across the United States in 2003, and then I cycled the south island of New Zealand in 2005, and then I cycled across the United States again in 2006, and then I cycled down the east coast from Portland, Maine to Daytona Beach in 2008. So each time all together it’s been a little over $35,000 that I have raised to put into the scholarship fund.

But I’m not as athletic as I used to be, and so I figured I needed another way to fund the scholarship,  and I met this wonderful woman, and she was talking to me about SendOutCards, and I love to send out cards to people for appreciate, for whatever. And she conned me into being her first, one of her first marketing directors. And it’s the best thing that ever happened because I love sending cards and it’s appreciation marketing, but it also, you know, helps put money into the scholarship fund now. So that’s my story and I’m sticking to it.

Kandas: So those are the ways. Well, how else do you use SendOutCards other than using it to raise money for the scholarship? Do you use it for?

Judy: Oh, absolutely, anytime somebody’s sick, my son has a birthday, I just send him a card with brownies. I used to send him money but I figured I’ll send him SendOutCards and brownies this time.

Kandas: I love it. I love it.

Thank you Judy for being here with me today.

Judy: Thank you!

Kandas: I have really enjoyed this.

Judy: This has been fun!

Kandas: The whole . . . you already know this and now the whole world is going to know that you are one of my favorite people in the whole world.

Judy: Thank you.

Kandas: So I glad you could be here with me today.

Judy: I am glad to be here, it’s been fun. Thank you.

Kandas: So links to Judy’s SendOutCards website will now be in the notes below and probably on the screen, and be sure to visit my website too, gratitudegeek.info.

Judy and KandasConnect with Judy Marshall:

Hollis D Marshall Memorial Scholarship Fund Website

Hollis D Marshall Memorial Scholarship Fund on Facebook

Greeting Card Website

Seven Ways to Use Third-Party Validation in your Network Marketing Business

“My family just doesn’t get it!”

“My daughter used that OTHER company to print her holiday greeting cards this year!”

“My best friend hasn’t talked to me since I showed her my business 3 months ago.  She called it a pyramid scheme!”

It’s a common story.  You discover a great new business that you can work part-time to build a full-time income.  You love the products.  You love the compensation plan.  You truly believe that this business is the answer to all your prayers.   And then you start sharing your new venture with your family and friends and face the ultimate rejection.

It happens to the best of us.  In fact, one of the top income earners in my company posted this message to Facebook this morning:

Two weeks ago, Steve Schulz did a Business Presentation and FastStart training in Salt Lake City at the home office. My youngest daughter was there with her husband. Steve taught them what I could not, how simply easy this business is.

My daughter, Jenny and her husband, Paul took Steve’s advice and wrote down a list of 60 people together and put 3 check marks next to 28 of them.  Well,  She started to talk to her sister, Stacey.

Well, Steve Schulz and Vanessa had a small Business Presentation and FastStart training last night in Vegas. My daughter, Stacey with her husband lives in Henderson (20 minutes from where the meeting was being held). So, I decided to go down to Vegas and take my daughter Stacey to the Business Presentation and FastStart training.

I have been in Sendoutcards for over 9 years and neither of my daughters have been interested in doing the business until they heard Steve Schulz and his simple approach of how to do this business.

After nine years, his adult children finally “get” his business.   This man is top-earner.  He makes more in one month than most people make in one year.   His children watched him grow his business from nothing.   Yet, it took third-party validation in the form of a business presentation before either of them “got” it and “got” to work.

What is third-party validation?

Steve Schultz with my team in Houston, Texas

Steve Schulz with my team in Houston, Texas

Matt Winn, in his article on the subject, defines third-party validation like this “if someone else tells you that an object or idea is good, it reinforces and validates your similar opinion.”

How does this related to your network marketing business?

Your business offers you third-party tools like videos, catalogs, websites, webinars, recorded calls and live events.

Live events are the life-blood of your business.   A live event  is the ultimate third-party validation because rather than you sharing what you are doing,  a group of people share what they are doing.  Those daughters in the story above finally saw SendOutCards not as that little greeting card business that Dad does.  It became lucrative business that Dad and thousands of other folks are doing to change their lives.  Suddenly, the daughters saw how it could also change their own lives.

Seven Way to Use Third-Party Validation in Your Network Marketing Business

Full disclosure, I copied (except my notes in purple) this list from the SendOutCards 7/30/Q Fast Start Guide.  It’s good stuff.  Why reinvent the wheel?

Two-on-One:  You and another distributor (your sponsor) present to your prospect.  (Note:  To maximize the third-party validation, let your sponsor do the talking.)

Lunch Events:  These are usually 4 to 10 people.  (Note:  I host a weekly Coffee & Cards at a local coffee shop that is open to any distributor and their customers.)

Home Parties:  This is an exciting atmosphere with 10-20 other people anxious to hear about the opportunity.  (Note:  This is the best way for a new distributor to launch their business.  Let your sponsor or upline do the talking.)

Hotel Events:  These events are high energy and a great way to introduce your prospect to the other top income-earners.

DVD Presentation:  Just push play!

Website Presentation:  Direct prospect to your website.  (Note:  Try to do this together, one-on-one.)

Webinar Presentation:  Prospects can log in from the comfort of their home.

Unfortunately, family and friends are often times the last people with whom you should share your new business. It may takes months, or even years, of your success before the people that are closest to you are ready to hear about this “thing” you are so excited to share.  When I launched my network marketing business in July of 2012, I joined a networking group and began building through the group.  There are many different types of networking groups.  Ask around, visit a few, join the one or two that best fit your personality and your schedule.

Get really good at using third-party validation to share your business.  When the time is right, your friends and family will ask, and you’ll be ready!

Boba Fett and Kandas Nesbitt-Rodarte

Boba Fett and Kandas Nesbitt-Rodarte

About the Author:

Kandas Nesbitt-Rodarte founded MomGeek.com in 1999. She is a pioneer in online custom furniture sales, award-winning speaker, coffee lover, Sci-Fi fan, mom, NADA certified Archery instructor, Girl Scout leader and self-proclaimed gratitude geek. Not necessarily in that order.

When she isn’t hanging out with her good pal, Bobba Fett, Kandas can be found teaching small business owners how she grew her custom furniture business by replacing traditional advertising with an Appreciation Marketing System. Kandas is available for keynotes and workshops on relationship marketing, perfecting your business pitch and being an authentic speaker. Her manual, On Target Speaking, will be launched in January of 2014.



VIDEO: Highlights from the Houston SOC Road Tour with Steve Schultz

Steve Schultz, President of Field Operations, fired up the packed crowd at the Houston SendOutCards Road Tour on November 2, 2013. In case you missed it, or you just want to experience it again, we’ve condensed the 3 hour event into seven minutes for you.



Some key thoughts from the attendees:

“I signed up as a distributor because I knew there was going to be a web address on the back of the cards I sent and I wanted that URL to be mine.”

“I drove from San Antonio and it was worth it.”

“I cancelled plans to be here.”

“Let’s get to work.”

Earn Extra Cash for Christmas

I love the holidays because I’m in the greeting card and gift business!   It’s my busiest time of year!   A lot of folks like to shut down their businesses during the holidays.  I rock mine.

Phil Robbins, Ben Fitts, Kandas Nesbitt-Rodarte at MLM Mastermind 8

Phil Robbins, Ben Fitts, Kandas Nesbitt-Rodarte at MLM Mastermind 8

Speaking of Rockin’…  Sarah Robbins is a network marketing leader for a skin care company.  I enjoy reading her blogs and watching her videos because she is authentic.  She’s also a powerhouse in a petite body.  I heard her live at the MLM Mastermind 8 in 2012.   In fact, I had lunch with her husband, Phil.   Today, Sarah posted Put Some Jingle in Your Pocket  – Network Marketing Holiday Training to promote her upcoming webinar on the subject.  It’s a good read and I bet the webinar, which is open to anyone in any company, will be fantastic.

Money, Money, Money

Now, let’s chat about creating cash with greeting cards and gifts.

It’s all about having a plan, and rockin’ your plan.

1.  Make a list of everyone who sent you a holiday card last year.

2.  Create a Thanksgiving Card Campaign and send it to your list from Step 1 before November 20th.

3.  Watch the new 12 minute SendOutCards Business Presentation video.

4.  Schedule events.  Invite friends over to your house for “Caramels & Cards” and show the video!



5.    Plug into the webinars and live events your upline and crossline are hosting.  See a partial list here:  http://momgeek.com/holiday-soc-tutorials/

6.   Order the new Holiday Gift Guides.   Share them with the gift givers you know.

7.  Follow up with the folks from Step 1 and invite them to use the system you use to send holiday cards because it is simple and it saves TIME and MONEY.    Everyone wants to save time and money.

8.  Buy from yourself.  Give gifts from your own gift shop.  It’s easy and you don’t have to go to the mall.  Plus, you’ll have access to Black Friday specials on November 29th.  Click and ship, baby!

9.  Say it loud and proud.  Now is not the time to be a secret business owner.   You have a better way to send cards and gifts.  Tell everyone you know.

Have fun spending your extra cash!!



Holiday SOC Tutorials

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Need a little assistance navigating your SOC website and creating your SOC cards and gifts?  Never fear!  A webinar is near!

—Photo Store Overview
Sunday November 10, 2013 8 PM EST

—Photo Store Overview
Tuesday November 12 3 PM EST

—Learn how to create Customized Holiday Cards using the PicturePlus Wednesday November 13, 2013 7PM EST

—Setting up & Creating your Holiday Cards Sunday November 17 8PM EST

—Learn how to create and send your Holiday Cards using the Campaign feature Tuesday November 26 7PM EST

—Learn how to use the basic features in your SendOutCards account Wednesday December 4 7PM EST

—Learn how to create Customized Holiday Cards using the PicturePlus feature Thursday December 5 7PM EST

—Learn how to create and send your Holiday Cards using the Campaign feature Tuesday December 10 7PM EST

If you prefer in person training, I am available every Tuesday evening until Thanksgiving and every Thursday morning to assist.  Contact me via the comments below for the location and time of the Tuesday night workshops.



The Night Before Christmas (SOC Style)

Simplify the Holidays

by Linda Farmer

‘Twas the month before Christmas and all through the land
the need to send cards was in high demand.
I sat with my boxed cards purchased two years before,
And I knew I’d be writing till my poor hands were sore.

The hubby was nestled all snug on the couch,
Writing cards,” not his thing”, it made him a grouch.
So I sat in my jammies, all prepared for the chore,
While hubby was sleeping and beginning to snore.

When out on the street there arose such a noise,
I jumped from my chair, totally lacking in poise
I ran to the door to find the commotion,
And there she stood, with a novel promotion.

Those boxed cards are cheesy and the price way too high,
What on earth were you thinking she said with a sigh.
Send Out Cards has the answer she said with a smile,
Doing them by hand, well that’s just old style!

We print, stuff, stamp and mail them with one simple click,
In a time that’s so fast it would rival St. Nick!
You can add your own writing and that sleeping guy’s too,
You can send gifts and gift cards and add pics of Aunt Sue.

She pulled out her laptop and in the blink of an eye
Logged on to her website and said, “give it a try”
I saw the selection and sent two free cards,
Impressed by the ease and the reasonable charge.

She said not a word and allowed me to play,
This Send Out Cards rocks, I could do this all day!
She said “my name’s Kandas, I’m your Send Out Cards girl
I knew you would love it, why not give it a whirl.”

She showed me my options, explained each to a tee,
And I knew how much easier this Yuletide would be.
And I heard her exclaim as she left in the night
“A new happy card sender, my job’s out-of-sight.”

Come to our Business Briefing in The Woodlands, Texas

Bring your guests to Tradition Bank the 2nd Tuesday of each month to hear Cyndy Justice and Kandas Rodarte share the lucrative Brick and Mortar to Click and Order Revolution:



2nd Tuesday of Each Month

Guest Briefing: 11:30 am

Distributor Training: 12:15

Tradition Bank
3205 College Park Dr.
The Woodlands, TX 77384

Bring your lunch!

Also check out our extended blooper reel:



See you on the 10th!