How to Grow Your MLM Tribe with Relationship Marketing | Coffee, Cards and Conversations Season 2 Episode 1

Coffee, Cards and Conversations, Season 2

Welcome to Season 2 of Coffee, Cards and Conversations!

Season 1 ended in April of 2014 due to a breast cancer diagnosis.  After a short 3.5 year break from filming we are back with seven all new interviews with business professionals sharing how they use greeting cards in their relationship marketing strategy.

A huge thank you to Abegail Navalta with Are U Kidding Me Productions for filming and producing this season of business interviews.

So let’s get on with episode one!

Grow Your MLM Tribe with Relationship Marketing

Jane Summa is a network marketer out of Spring, Texas.  Jane brilliantly uses relationship marketing to create a tribe of friends and business associates around the country.

“I joined my network marketing opportunity at the age of 40 when I realized my husband and I aren’t getting any younger and why was I working a J.O.B. the way I was, and only the owner was benefiting,” explains Jane.

Jane and I had a blast discussing relationship marketing best practices for network marketing, multi-level marketing and direct sales.  You will learn a lot from her wisdom in this interview:

Connect with Jane Summa

To learn more about the greeting card and gifting service mentioned in this interview, get back to the person who invited you to watch this video.

3 Icons in Real Estate Share Their Top Relationship Marketing Tips

Creating a competitive edge is the key to standing out in a crowded market.  Real estate, especially in the Greater Houston, Texas area where I live, is an extremely crowded market.  There are 70,000 agents for 7 million residents.  Relationship marketing is your competitive edge.

Using relationship marketing principles, Jim McCord took his average transaction from $200,000 to $1 million.

Jay McHugh used an agent appreciation system to grow his brokerage to $1 billion a year in sales.

Over a four-year period, Gayle Zientek tripled her business 99% by referral.  She has already received 99 referrals this year.

Sounds like three people you might want to learn from, eh?  Watch this Facebook Live replay:


You can use the same powerful relationship marketing tool these real icons in real estate use in your own business for as little as $5 per customer per year.  I can show you how.

8 Brilliant Leadership Lessons from “The Boss”

Bruce Springsteen demonstrates everything, I mean EVERYTHING, you need to know about leadership in just under 9 minutes during a 2013 concert in Germany.

Almost everyone knows Bruce Springsteen is “The Boss,”  a nickname acquired in the early stages of his career for serving as paymaster for his band after gigs.  He may not have liked the moniker at the beginning, but he certainly owns it today.  Heck, even Prince admired Springsteen’s band leadership.

Leadership Lessons from Bruce Springsteen

An audience member in Leipzig, Germany, challenged Springsteen to play “Never Can Tell,” a song his band had never played together.  After consultation with lead guitarist Steven Van Zandt, experimentation with a few different keys, and eventually switching guitars, The Boss was ready to teach the song to the band.  As he coached the E-Street Horns, he invited the audience to take part, until everyone was singing along.  When he was confident the band was ready, he launched into the song, asking members of his band to show off their command of the melody one by one.  It is a toe-tapping display of brilliant leadership in just under 9 minutes.


Let’s recap the 8 brilliant leadership lessons in this 9-minute Bruce Springsteen music video:

  1. Say Yes to Challenges
  2. Experiment and Collaborate
  3. Use the Best Tools and People
  4. Coach Your Team and Cheer Them On
  5. Get Everyone Involved
  6. Launch at the Right Time
  7. Trust Your Team and Let Them Shine
  8. Have Fun

C’est la vie!


How to Drive more Organic Traffic to your Facebook Business Page

Back in March of 2016, over 16 months ago, I recorded this video and started writing this blog post sharing a few organic traffic tips gleaned from April Williams, Creative Brandista, at the Find Your Vibe to Attract Your Tribe Personal Branding Live Workshop I hosted the previous month.

As a result of implementing a few of April’s tips, over 11,000 people saw posts from my Facebook business page over a 7 day period.


In a nutshell, here are 3 big takeaways:

  1. Keep your business page and your personal profile separate.
  2. Use your real name, not the name of your direct sales or network marketing company,or your business page.
  3. Set up your business page as a “public figure.”

Of course, doing those three things won’t drive traffic to your Facebook page.  You have to create compelling content that gets shared.  In my case, I created a heart-felt call to spend Leap Day in service to others that created a small buzz.

Chemo Update

On a side note, I am so happy to have reclaimed most of my eyebrows after chemo made my hair fall out!  What a difference 16 months makes.  I’m not so thrilled about having to shave my legs again.

It is actually kind of groovy finding all these almost finished blog posts in my drafts.  There are 18 other partially written posts in there that can be updated and tweaked.  Chemo is a great excuse to be a slacker.  Though I still receive intravenous Herceptin treatments every three weeks, I can no longer claim chemo as an excuse, since the treatment I am receiving now doesn’t have the brain-fogging can’t-get-out-of-bed side-effects of Abraxane.  So, I will just be an excuse-less slacker if I don’t turn those drafts into awesome posts.

What to Expect During a Lung Biopsy | Battling Bertha

When I announced that chemo did not work, a few weeks ago, I hinted that I intended to create a video describing my personal lung biopsy experience.  I wasn’t ready to talk about it until now.

I didn’t really know what to expect during a lung biopsy.  I know now that it is not pleasant.

Who am I kidding?  Cancer sucks.  Tests sucks.  Treatment sucks.

To be honest, when Dr. Ellent walked into the room and blurted out “I’m going to send you for a lung biopsy,” I didn’t want to have it done.  It took some convincing by my chemo nurses.

Even though I do not like the results, nor the prognosis, I am now happy that I did it.

What to Expect During a Lung Biopsy

Here’s my story…


If you are facing a lung biopsy, I hope this video helps you understand what to expect.

All is well,


PS – For the record, my hospital chart has EPIC stamped on it.  #epic

Sales Trainer Tom Hopkins Explains Why He Sends Thanksgiving Cards

Tom Hopkins is a world-renowned sales trainer. He built his real estate business by sending 6 hand written greeting cards per year to his clients, and potential clients.  By doing so, he became the top producing real estate agent in the state of California.

Today, Mr. Hopkins uses SendOutCards to automate his greeting card system with the same personal touch as a handwritten card.

The Power of a Thanksgiving Card

In the following video, Tom Hopkins explains why he sends Thanksgiving cards instead of Christmas cards:


In case you don’t want to watch the video the short answer is:  Everyone else is sending Christmas cards.

Here is the simple message he included in his cards:

“During the season of Thanksgiving, let me thank you for being a valued client.  I look forward to serving you for many years.”

Simple message. Powerful results.

Those who keep in touch will never have to prospect. - Tom Hopkins Click To Tweet
Click to Send Thanksgiving Cards

Click to Send Thanksgiving Cards

I Am Statements Examples

When I logged into Facebook this morning I saw three, count them three, posts lined-up vertically, on my wall about the power of “I Am” statements.

Over the weekend, I had the privilege of attending the Master Relationship Marketing Seminar in Houston, Texas. A portion of the Saturday afternoon session was spent on the topic of affirmations, or “I Am” statements.

So, what is an “I am” statement?

An “I am” statement is an affirmation, stated in the present tense, that defines the best of who you are and what you do.

They are very powerful.  I shared an affirmation that changed my life earlier this year.

I captured the following video during the Houston MRM of my dear friend and business partner, Laurie Jimemez, reading “I am” statements examples from the MRM workbook. She is interrupted by seminar keynote speaker and trainer, Kody Bateman, creator of the MRM Seminar.

I Am Statements Examples for Abundance and Prosperity

I am ever blessed with divine rights of abundance and prosperity.

I am the light upon with call blessings flow.
I bring blessings and goodwill to all that I come in contact with.

I am the source of acceptance.

I am my own greatest blessing.

I bring the “cool” with me.

Send Out “I Am” Statements

A few years ago I started sending myself “I Am” statements in the mail.  The statements are typed into a greeting card that I can easily carry in my purse so I have them with me at all times.

If you’d like to try this exercise for yourself, click the card below, then click the green “Edit and Send Free Card” button, type your affirmations inside the card and the click the blue “Continue” button and follow the prompts.  The card is completely free, on me, for new customers.

Click to send yourself this "I Am" greeting card for wealthy and abundance.  Simply type your I am statements inside the card and click the send button.

Click to send yourself this “I Am” greeting card for wealth in abundance. Simply type your I am statements inside the card and click the send button.