How to Grow Your MLM Tribe with Relationship Marketing | Coffee, Cards and Conversations Season 2 Episode 1

Coffee, Cards and Conversations, Season 2

Welcome to Season 2 of Coffee, Cards and Conversations!

Season 1 ended in April of 2014 due to a breast cancer diagnosis.  After a short 3.5 year break from filming we are back with seven all new interviews with business professionals sharing how they use greeting cards in their relationship marketing strategy.

A huge thank you to Abegail Navalta with Are U Kidding Me Productions for filming and producing this season of business interviews.

So let’s get on with episode one!

Grow Your MLM Tribe with Relationship Marketing

Jane Summa is a network marketer out of Spring, Texas.  Jane brilliantly uses relationship marketing to create a tribe of friends and business associates around the country.

“I joined my network marketing opportunity at the age of 40 when I realized my husband and I aren’t getting any younger and why was I working a J.O.B. the way I was, and only the owner was benefiting,” explains Jane.

Jane and I had a blast discussing relationship marketing best practices for network marketing, multi-level marketing and direct sales.  You will learn a lot from her wisdom in this interview:

Connect with Jane Summa

To learn more about the greeting card and gifting service mentioned in this interview, get back to the person who invited you to watch this video.

3 In Store Marketing Ideas from a Coffee Shop Owner | Coffee & Cards Conversations | #blogboost

In Store Marketing Ideas I Learned from Conroe Coffee

Leo Harris owns Conroe Coffee in historic downtown Conroe, Texas.  I have watched Leo build her reputation locally since she opened her doors a little over a year ago.

Leo Harris, owner of Conroe Coffee, has a fun, quirky personality that is evident throughout her store, even when she is not there.

Leo Harris, owner of Conroe Coffee, has a fun, quirky personality that is evident throughout her store, even when she is not there.

We filmed the above video in December of 2013. In the ten months since, Conroe Coffee has thrived. Leo has gained a loyal following of clients and her coffee shop has a constant flow of customers coming through the doors.

It’s time to revisit this video, it’s lessons and what I’ve learned by watching Leo grow her business.

I picked up at least three valuable in store marketing ideas from Leo and Conroe Coffee that will help drive sales in any type of store:

1. Sometimes a little twist can make a huge difference.

Clients often offer the best advice, so listen to them. When Leo followed the advise of one of her customers by changing the name of her Sweet Potato Oatmeal muffin to Oatmeal Sweet Potato, they started flying out the door.  Always promote the more appealing features of a product.

2. KISS Your Clients.

KISS is an acronym for Keep it Simple Stupid, but really, it should be Keep it Simple and Special. Create an atmosphere in your store that makes your clients feel like they are the most important people in the world to you, because really, they are! Without clients, you’d be out of business!

3. Let Your Unique Personality Shine.

If you took the time to watch the video, you know that Leo has a very fun, quirky personality. She is one of the reasons her coffee shop has become so popular.  Even when she is not physically in the store, her personality shines through in every detail.

Do you own a retail store? What are some in store marketing ideas you have successfully used to promote a product? Share your experiences by leaving a comment below.

Sarah Sara Craven Comedy | Coffee & Cards Conversation #44

Dr. Sarah Carothers, aka Sarah Sara, sits down for a raucous Coffee and Cards Conversation about menopause, self-talk and comedy.


Connect with Dr. Sarah Carothers

Get Your Gratitude Geek

Top Three Reasons for Joining the Greeting Card & Gift Revolution | Coffee & Cards Conversation #43

Joy Brasington of shares her top three reasons for joining SendOuCards:



Jordan Adler, author of Beach Money

Jordan Adler, author of Beach Money, will share his reasons on April 26, 2014 in Houston, Texas.

Joy’s 3 Reasons:

  1. Splashpaks
  2. Treat’em Right Seminars
  3. Positive People

Join The Greeting Card and Gift Revolution

Jordan Adler, author of Beach Money, and he #1 earner in our company, will be in Houston, Texas on April 26, 2014 to share his reasons for leading the Greeting Card and Gift Revolution. I’d love for you to be my guest at this life changing event. Contact me for details.

Get Your Gratitude Geek

Sitting on The Corporate Couch with Dawn Mitchell | Coffee & Cards Conversations #42

Dawn Mitchell, founder of The Corporate Couch, is a motivational speaker and trainer who encourages an empowered workforce.



Connect with Dawn Mitchell

Get Your Gratitude Geek

How to Get Your Music Played by Radio Producers with Dick Schissler, Lonestar Internet Radio | Coffee & Cards Conversation #41

In episode 41 of Coffee & Cards Conversations, Dick Schissler, General Manager at Lonestar Internet Radio in Conroe, Texas explains the basic differences between podcasting and internet radio, how to host your own internet radio show, and how to get your music played by radio producers.



Get Your Music Played

The Rev card insideA 72 web

What’s Dick’s best tip for artists and bands who want their music considered for radio play?  Send the radio producer a greeting card!  Not just any greeting card.  A custom greeting card with three key ingredients:

  • Headshot
  • Note of Appreciation
  • QR Code to Download Song

SendOutCards makes creating these greeting cards easy!  Drag and drop technology, a robust contact manager, and card campaigns allow you to send the same card to just one radio producer or 5,000.

dick-schissler_300x214Connect with Dick Schissler

Get Your Gratitude Geek

Get Poked with Alyson Bayer, LAc of Clear Choice Acupuncture & Wellness | Coffee & Cards Conversation #40

In the 40th episode of Coffee & Cards Conversations, Alyson Bayer of Clear Choice Acupuncture & Wellness explains the benefits of acupuncture and traditional Chinese medicine. Then, we have a brief spat over parking lot semantics.   To wrap up, Alyson shares how she uses appreciation marketing with SendOutCards in her practice.

Connect with Alyson Bayer

Alyson Bayer, LAc Clear Choice Acupuncture & Wellness

Alyson Bayer, LAc
Clear Choice Acupuncture & Wellness

Clear Choice Acupuncture & Wellness
213 N Thompson St
Conroe, TX 77301


Get Your Gratitude Geek

Fitness Expert Lynda Davies on Spandex, British Chocolate & Kettlebells | Lucky Podcast #013 | Coffee & Cards Conversation #38

Confessions of a Coffee & Cards Conversationalist

When Lynda Davies & I sat down for Coffee & Cards Conversations, it wasn’t just to chat about spandex, British chocolate and kettlebells.  The real objective was to see just how many acronyms Lynda could use in 15 minutes!

Lynda Davies, Elite Fitness Training

Lynda Davies, Elite Fitness Training

Why ELITE Fitness Training, does that not limit your market?
ELITE is an acronym.  It stands for Everybody Loves the Individual Training Experience.

  • Everybody – from old to young, overweight, underweight, fit, or couch potato benefit from working with a personal trainer.
  • Loves
  • Individual – what you learn is for you as an individual. everyone’s plan is different, the time I spend with you is focused  on your goals and expectations.
  • Training – this is work I teach your mind and Train your body, it is not a walk in the park, except if that’s all you are capable of right now that is where we will start.
  • Experience –  when I train you, I do not just boss you around in my likable British voice I teach you about your body, and your lifestyles so that when our time together is through you can continue on the journey, and not undo all your accomplishments.

Explain the benefits of In Home Personal Training.
Time, Travel, Cost.

What new projects are you currently working on?
I am writing a book, based on a lifestyle plan I am developing.    My personal plan is 56 days to AWESOME, another acronym:

  • Attitude, you need the right one Before you start a lifestyle change be sure you are doing the right reasons, and know in your own mind that you will succeed.
  • Water, know how much to drink, and when. Learn if other drinks add or subtract from this total.
  • Exercise, know where, what when, and how much.
  • Sugar, know how to identify good and bad sugars. Understand the way the body processes the things you eat. Set a personal target for added sugar intake.
  • Oils learn about good fats and bed fat, and why I prefer olive oil, coconut oil, and butter, and I avoid canola oil, palm oil, and margarine.
  • Measurements, understand body composition , basal metabolic rate, available technology, set baseline measurements and use them to monitor progress.
  • Eating plans. Diets don’t work, if the did there would be no need for the Diet Industry. I will help you determine which eating options are right for you and help you develop a healthy lifestyle.

For you Kandas, I could work 56 days of GRATITUDE.

  • Goals – I will show you how to set SMARTER goals.
  • Rules – we will establish rules about sugars, oils and processed food.
  • Activity –  we will set the basic requirements for daily and weekly exercise
  • Timescales – we will establish the 8 week time frame and how it fits into your life plan.
  • Irrigation – Water supply, how much do you really need, do other drinks add or subtract from that total
  • Target – What are you aiming for, could be weight loss, fat loss muscle gain, how will you know you have reached them. Baseline and endpoint measurements.
  • Dairy- pros and cons of dairy consumption
  • Eating plan –  Will you DIET, ( do I eat this) or follow a conventional Atkins, Paleo, weight watchers etc program.  Will you move towards using more single ingredient foods and cooking from scratch and away from overly processed foods which may contain controversial ingredients whether listed on the label or not.  DIET, by the way, is an acronym for “Do I Eat This”?

How have you used SendOutCards to market your business?
I send cards to my clients on Birthday and Christmas or other special occasions.   I send thank you cars when they stop being my client.  I send random cards for accomplishment.  I have never sent a card to a prospective client yet, but who knows when I might need to do just that.

Lynda Davies Looks Good in Spandex, the Video

Connect with Lynda Davies
Get Your Gratitude Geek