V022 Outside the Box Fundraising Ideas for Non-Profits

“What we should be doing in the second half of our life is to be serving the Lord and serving and helping people, taking the talents that we learned in the first half of our lives with our jobs, and using those same talents by serving others. ” – Judy Paine-Marshall

Judy Paine-Marshall is the Director of the Hollis D. Marshall Memorial Scholarship Fund.  Judy shares her outside-the-box fundraising ideas in her Coffee and Cards Conversation.



Transcript (verbatim):

Kandas: Kandas Rodarte here, and it’s almost Christmas time! Look at the beautiful cards that are already coming in. Aren’t they beautiful? Don’t forget, you have until December 13th to get those cards and gifts out.

I am sitting here this morning in Conroe Coffee at 206 North Main next to the Crighton Theatre with Judy Marshall. She is the director of the Hollis D. Marshall memorial scholarship fund, and we’re going to chat today about how to raise money for your nonprofit organization.

So Judy, why did you create the Hollis D. Marshall memorial scholarship fund?

Judy: I created it back in 2001. My late husband, Hollis, passed away, and he had Alzheimers. I had plenty of time to be thinking about what I wanted to do, and my pastor gave me the book that he had just received from Rick Warren, The Purpose Driven Life: What on Earth Am I Here For? ( Expanded Edition). And then I concurrently had read another book called Halftime: Moving from Success to Significance by Bob Buford.   And both men talk about what we should be doing in the second half of our life is to be serving the Lord and serving and helping people, taking the talents that we learned in the first half of our lives with our jobs, and using those same talents by serving others. And I thought, I want his family and I want his friends to remember him (as) the man that he was, and not the man that passed away. That’s why I set it up.

Kandas: Wow. So tell me about Hollis. What was he like?

Judy: An awesome guy. Quiet, in some ways. Kind, very kind. The best way I can tell you about him is to tell you how we met.

And I was, I went out to the geologic convention out in Los Angeles and was at the Bonaventure Hotel, and I’d had a cycling accident right before I went out and messed up this right shoulder. And so I went down to the Bonaventure Hotel, sat at the counter and I ordered my breakfast, and when it came I was doing this: raising my arm to my mouth trying to feed myself.  And this gentleman on my right he says, “Are you okay? Is there anything I can do for you?”

I was so rude? I didn’t turn around and look at him. I just had my blinders on, and I said, “No, I’m fine.  I had a cycling accident and I messed up my shoulder.”

Less than a minute later, this same gentleman says to me, “Well you don’t look like you’re fine! Can I feed you?”

And with that I turned around. I said, “That’s a good line! You need to keep that one. That got my attention!”

So that’s how we met! And think that pretty well explains Hollis Marshall.

Kandas: I love that story, I love that story.

So switching gears a little bit, tell me how you raise money or how you have raised money in the past for the scholarship fund.

Judy: Well, when Hollis passed away, I had gained so much weight, and I needed to figure out how to put money into the fund and I also needed to lose weight. And so I decided to get on the internet and look for the longest cycling trip that I could find, and I found one that went from L.A. to Boston. And I used to be a cyclist before, well, of course that’s how we met! But I decided that I would cycle, and I’d get people to sponsor me per mile or make a flat donation for the scholarship fund. And I cycled across the United States in 2003, and then I cycled the south island of New Zealand in 2005, and then I cycled across the United States again in 2006, and then I cycled down the east coast from Portland, Maine to Daytona Beach in 2008. So each time all together it’s been a little over $35,000 that I have raised to put into the scholarship fund.

But I’m not as athletic as I used to be, and so I figured I needed another way to fund the scholarship,  and I met this wonderful woman, and she was talking to me about SendOutCards, and I love to send out cards to people for appreciate, for whatever. And she conned me into being her first, one of her first marketing directors. And it’s the best thing that ever happened because I love sending cards and it’s appreciation marketing, but it also, you know, helps put money into the scholarship fund now. So that’s my story and I’m sticking to it.

Kandas: So those are the ways. Well, how else do you use SendOutCards other than using it to raise money for the scholarship? Do you use it for?

Judy: Oh, absolutely, anytime somebody’s sick, my son has a birthday, I just send him a card with brownies. I used to send him money but I figured I’ll send him SendOutCards and brownies this time.

Kandas: I love it. I love it.

Thank you Judy for being here with me today.

Judy: Thank you!

Kandas: I have really enjoyed this.

Judy: This has been fun!

Kandas: The whole . . . you already know this and now the whole world is going to know that you are one of my favorite people in the whole world.

Judy: Thank you.

Kandas: So I glad you could be here with me today.

Judy: I am glad to be here, it’s been fun. Thank you.

Kandas: So links to Judy’s SendOutCards website will now be in the notes below and probably on the screen, and be sure to visit my website too, gratitudegeek.info.

Judy and KandasConnect with Judy Marshall:

Hollis D Marshall Memorial Scholarship Fund Website

Hollis D Marshall Memorial Scholarship Fund on Facebook

Greeting Card Website

V021 Guerrilla Marketing Tips from an Independent Coffee Shop Owner

“If you can’t promote yourself, who can you promote?” – Kandas Nesbitt-Rodarte

Leo Harris, owner of Conroe Coffee in historic downtown Conroe, Texas offers two important marketing tips that apply to any business:



Transcript (verbatim):

Kandas:  Hey, Kandas Rodarte here at Conroe Coffee in beautiful, historic downtown Conroe. 206 North Main, down the street a little bit and to the right, no, to the left of the Creighton Theatre just in case you need to find it. And I’m with Leo Harris, the amazing, beautiful and very British owner.

Leo:  Me? What? It’s Rosetta Stone.

Kandas:  Rosetta Stone.

Leo:  Yes.

Kandas:  Yes. And she is sitting on her arse.

Leo:  On my ass.

Kandas:  We’re going to talk to you a little bit about marketing, but before I do that I want to just plug myself because, you know, if you can’t promote yourself, who can you promote?

Leo:  Amen.

Kandas:  This is the latest version of the SendOutCards magazine called SOC Stars.  On page 14 is a picture of me.  Can you get in on that, baby?  Me.  Me.  Me.

Leo:  Ta-da.

Kandas:  Leo brings out the silly in me, doesn’t she? All right, Leo. Let’s talk about marketing.

Leo:  Okay.

Kandas:  What did you do recently that changed how fast you sell a certain product in your pastry case?

Leo:  I have a muffin called the Sweet Potato Oatmeal Muffin. And I had a customer in the other day and she had one and she said it was awesome. And she said, you know what you should do. You should change it from Sweet Potato Oatmeal to Oatmeal Sweet Potato. Put the healthier item, even tho sweet potatoes are good for you, you know. So I did and those have been flying off the shelf. They’ve sprouted little wings and out the door they go.  That all came about because of my Healthy Harvest Muffin.  But that is Healthy Harvest. That’s how that is. But those sell. So I was tempted to put healthy in front of everything.

Kandas:  Healthy blueberry.

Leo:  Yes. Yes. Healthy double chocolate.

Kandas:  Healthy double chocolate. Dark chocolate. Double dark chocolate. Healthy.

Leo:  Yes. Yes.

Kandas:  Okay.

Leo:  Yes.

Kandas:  We got it. We got it.

Leo:  Yes.

Kandas:  Do you have any other marketing tips?

Leo:  I don’t know. I’m having soup and chili. I mean, is there anything else you can think of?

Kandas:  Listen to Leo promoting herself!  If you can’t promote yourself, who can you promote?

Leo:  Oh, I’m sorry. I’m sorry. That’s right.

Kandas:  This morning Leo made chili, veggie chili. It’s…

Leo:  It’s really good.

Kandas:  When do you normally serve the chili? Or the soup?

Leo:  It’s ready by 11:30. Well actually, 10:30, 11:00. But I sold out on my potato yesterday. So this is a trial period. Something different every day.  Small batches just to see what sells.  But we were discussing soup this morning and a customer said to me that KISS, I’m sure everybody’s heard of the KISS system.

Kandas:  Keep it super simple.

Leo:  Yeah. His idea was, keep it simple and special.

Kandas:  And special.

Leo:  And I like that much better.

Kandas:  That’s because you’re special.

Leo:  Oh. Thank you. She’s so sweet.

Kandas:  She so special.

Leo:  I’m special.

Kandas:  Hey. What?

Shane:  I want to get in on that. The special bus is right out the door.

Kandas:  He’s special.  Hey!

Leo:  That was not nice.

Kandas:  No, that wasn’t. That’s gets edited out!  Alright, we’re going to wrap it up here. So I hope those marketing tips, you twist it so that you’re promoting the concept that is the most appealing. So if you sell liverwurst, talk about how it’s imported liverwurst.

Leo:  Right. And European liverwurst is much better

Kandas:  Yeah, much better than American liverwurst.  Always promote the item that appeals the most to people.  That is your marketing tip today from Kandas and Leo.  Be sure to visit my website, GratitudeGeek.info.

V020 Cash for Gold with Cessna Foster

Interview with Cessna Foster, Certified Precious Metals Buyer with Legaci



In her Coffee and Cards Conversation with Kandas Nesbitt-Rodarte, Cessna Foster answers the following questions and more:

  1. How she got started as a gold buyer.
  2. How a gold buying party works.
  3. What other services she offers.
  4. How she uses greeting cards with her clients.

Cessna FosterConnect with Cessna Foster:




V018 Heather Tidwell of Epiphany Spa in Historic Downtown Conroe

“Many of my clients come to me because they are dealing with pain or stress in their life.” – Heather Tidwell

Heather Tidwell, Licensed Massage Therapist and owner of Epiphany Spa at 213 N Thompson in historic Downtown Conroe, sits down with me for a Coffee & Cards Conversation about how her massage services are different and unique.  She is a woman with gratitude in her heart and expresses her appreciation openly.    You know what I say about gratitude, it’s like manure, you have to spread it around and then watch what sprouts!



IMG_0332Connect with Heather Tidwell

Book Online:  http://epiphanyspaconroe.com




Just Say No To Spandex: How to Survive Winter in Southeast Texas | Video 17

Winters are harsh in Southeast Texas. The temperatures can get below freezing, at least once. The humidity dries up and our poor skin starts to dehydrate.  It’s too hot in the summer to go outside, but too cold in the winter to go out, too.  It rains during the winter, so our dogs refuse to go out to relieve themselves.  It is so hard to appreciate winter in Southeast Texas!

But wait! Watch this video!

  • Jenny Siemonsma shares the secret to soft hands in the winter.
  • Lynda Davies explains the best time to walk and wear spandex.
  • Leslie Guillermo offers winter pet safety advice.
  • Kandas Rodarte explains the secret to having more to appreciate.

The dish, the view, the talk… ain’t got nothing on the Conroe Coffee Talk Gals.



Connect with the Coffee Talk Gals:

Filmed Nov 14, 2013 at Conroe Coffee in historic downtown Conroe, Texas.

V015 FocalPoint Business Coach David Blocker

In this two part Coffee and Cards Conversation, David Blocker of FocalPoint Coaching of Greater Houston answers these questions about business coaching:

  1. Why do business owners need coaching?
  2. How can business owners know if they are a good candidate for coaching?
  3. What is the greatest reward that you get out of being a business coach?

He also reveals what Brian Tracy has to say about gratitude.




David Blocker, FocalPoint Coaching

David Blocker, FocalPoint Coaching

Connect with David Blocker:


V013 Montgomery County Texas is a Cultural Petridish with Maria Banos Jordan

“The Latina woman is the center of her family.” – Maria Banos Jordan

Texas Familias Council offers community development programs in Montgomery County, Texas. President and Founder, Maria Banos Jordan shares the three major initiatives of the organization that is doing so much to help so many.  Learn more at http://TexasLatinoLeadership.com



Maria Banos JordanEarlier this year, it was my pleasure to offer a hands on public speaking workshop for one initiative, MCLatina’s, which promotes leadership in the Latina community.

Connect with Texas Familias Council:

Website:  http://TexasLatinoLeadership.com

Facebook:   https://www.facebook.com/pages/Texas-Familias-Council-Latino-Leadership-Roundtable/167868073268691


Be sure to share your biggest takeaway in the comments below.