V021 Guerrilla Marketing Tips from an Independent Coffee Shop Owner

“If you can’t promote yourself, who can you promote?” – Kandas Nesbitt-Rodarte

Leo Harris, owner of Conroe Coffee in historic downtown Conroe, Texas offers two important marketing tips that apply to any business:



Transcript (verbatim):

Kandas:  Hey, Kandas Rodarte here at Conroe Coffee in beautiful, historic downtown Conroe. 206 North Main, down the street a little bit and to the right, no, to the left of the Creighton Theatre just in case you need to find it. And I’m with Leo Harris, the amazing, beautiful and very British owner.

Leo:  Me? What? It’s Rosetta Stone.

Kandas:  Rosetta Stone.

Leo:  Yes.

Kandas:  Yes. And she is sitting on her arse.

Leo:  On my ass.

Kandas:  We’re going to talk to you a little bit about marketing, but before I do that I want to just plug myself because, you know, if you can’t promote yourself, who can you promote?

Leo:  Amen.

Kandas:  This is the latest version of the SendOutCards magazine called SOC Stars.  On page 14 is a picture of me.  Can you get in on that, baby?  Me.  Me.  Me.

Leo:  Ta-da.

Kandas:  Leo brings out the silly in me, doesn’t she? All right, Leo. Let’s talk about marketing.

Leo:  Okay.

Kandas:  What did you do recently that changed how fast you sell a certain product in your pastry case?

Leo:  I have a muffin called the Sweet Potato Oatmeal Muffin. And I had a customer in the other day and she had one and she said it was awesome. And she said, you know what you should do. You should change it from Sweet Potato Oatmeal to Oatmeal Sweet Potato. Put the healthier item, even tho sweet potatoes are good for you, you know. So I did and those have been flying off the shelf. They’ve sprouted little wings and out the door they go.  That all came about because of my Healthy Harvest Muffin.  But that is Healthy Harvest. That’s how that is. But those sell. So I was tempted to put healthy in front of everything.

Kandas:  Healthy blueberry.

Leo:  Yes. Yes. Healthy double chocolate.

Kandas:  Healthy double chocolate. Dark chocolate. Double dark chocolate. Healthy.

Leo:  Yes. Yes.

Kandas:  Okay.

Leo:  Yes.

Kandas:  We got it. We got it.

Leo:  Yes.

Kandas:  Do you have any other marketing tips?

Leo:  I don’t know. I’m having soup and chili. I mean, is there anything else you can think of?

Kandas:  Listen to Leo promoting herself!  If you can’t promote yourself, who can you promote?

Leo:  Oh, I’m sorry. I’m sorry. That’s right.

Kandas:  This morning Leo made chili, veggie chili. It’s…

Leo:  It’s really good.

Kandas:  When do you normally serve the chili? Or the soup?

Leo:  It’s ready by 11:30. Well actually, 10:30, 11:00. But I sold out on my potato yesterday. So this is a trial period. Something different every day.  Small batches just to see what sells.  But we were discussing soup this morning and a customer said to me that KISS, I’m sure everybody’s heard of the KISS system.

Kandas:  Keep it super simple.

Leo:  Yeah. His idea was, keep it simple and special.

Kandas:  And special.

Leo:  And I like that much better.

Kandas:  That’s because you’re special.

Leo:  Oh. Thank you. She’s so sweet.

Kandas:  She so special.

Leo:  I’m special.

Kandas:  Hey. What?

Shane:  I want to get in on that. The special bus is right out the door.

Kandas:  He’s special.  Hey!

Leo:  That was not nice.

Kandas:  No, that wasn’t. That’s gets edited out!  Alright, we’re going to wrap it up here. So I hope those marketing tips, you twist it so that you’re promoting the concept that is the most appealing. So if you sell liverwurst, talk about how it’s imported liverwurst.

Leo:  Right. And European liverwurst is much better

Kandas:  Yeah, much better than American liverwurst.  Always promote the item that appeals the most to people.  That is your marketing tip today from Kandas and Leo.  Be sure to visit my website, GratitudeGeek.info.

V020 Cash for Gold with Cessna Foster

Interview with Cessna Foster, Certified Precious Metals Buyer with Legaci



In her Coffee and Cards Conversation with Kandas Nesbitt-Rodarte, Cessna Foster answers the following questions and more:

  1. How she got started as a gold buyer.
  2. How a gold buying party works.
  3. What other services she offers.
  4. How she uses greeting cards with her clients.

Cessna FosterConnect with Cessna Foster:




V019 Time Management Tips from The Busy Woman

In this special Coffee & Cards Conversation, Susie Glennan, THE Busy Woman, answers time management questions from 5 work at home moms.



The Questions:

Kim:  How do you self-motivate?

Reeshemah:  “Do you have a structure that could work for any WAHM?”

Cynthia:  “How do you continually shift from mom to work and back?”

Kerri:  “How do you get everything done you need to do everyday?”

Diane:  “How do you best juggle?”


Susie Glennan, Owner of The Busy Woman, Inc.

Susie Glennan, Owner of The Busy Woman, Inc.

Connect with Susie Glennan:


V018 Heather Tidwell of Epiphany Spa in Historic Downtown Conroe

“Many of my clients come to me because they are dealing with pain or stress in their life.” – Heather Tidwell

Heather Tidwell, Licensed Massage Therapist and owner of Epiphany Spa at 213 N Thompson in historic Downtown Conroe, sits down with me for a Coffee & Cards Conversation about how her massage services are different and unique.  She is a woman with gratitude in her heart and expresses her appreciation openly.    You know what I say about gratitude, it’s like manure, you have to spread it around and then watch what sprouts!



IMG_0332Connect with Heather Tidwell

Book Online:  http://epiphanyspaconroe.com




Just Say No To Spandex: How to Survive Winter in Southeast Texas | Video 17

Winters are harsh in Southeast Texas. The temperatures can get below freezing, at least once. The humidity dries up and our poor skin starts to dehydrate.  It’s too hot in the summer to go outside, but too cold in the winter to go out, too.  It rains during the winter, so our dogs refuse to go out to relieve themselves.  It is so hard to appreciate winter in Southeast Texas!

But wait! Watch this video!

  • Jenny Siemonsma shares the secret to soft hands in the winter.
  • Lynda Davies explains the best time to walk and wear spandex.
  • Leslie Guillermo offers winter pet safety advice.
  • Kandas Rodarte explains the secret to having more to appreciate.

The dish, the view, the talk… ain’t got nothing on the Conroe Coffee Talk Gals.



Connect with the Coffee Talk Gals:

Filmed Nov 14, 2013 at Conroe Coffee in historic downtown Conroe, Texas.

VIDEO: Highlights from the Houston SOC Road Tour with Steve Schultz

Steve Schultz, President of Field Operations, fired up the packed crowd at the Houston SendOutCards Road Tour on November 2, 2013. In case you missed it, or you just want to experience it again, we’ve condensed the 3 hour event into seven minutes for you.



Some key thoughts from the attendees:

“I signed up as a distributor because I knew there was going to be a web address on the back of the cards I sent and I wanted that URL to be mine.”

“I drove from San Antonio and it was worth it.”

“I cancelled plans to be here.”

“Let’s get to work.”

V016 How We’ve Managed to Work Together AND Stay Married with Shane Rodarte

My husband, Shane, and I have owned an online custom furniture business for 15 years.   Shane recently announced he is retiring after 28 years as a full-time furniture maker.  In 1999, we launched one of the first privately-owned custom furniture websites in the history of the internet.   This video is about Shane’s past, present and future.  We also reveal how we’ve managed to work together for so long without killing each other:



And for chuckles here is an outtake from the video shoot:



Shane and Kandas JPGConnect with Shane Rodarte

Commission one of the last works of custom furniture ever made by Shane Rodarte:   http://ShaKaStudios.com 

Shane’s Blog:   http://ShaneRodarte.com

V015 FocalPoint Business Coach David Blocker

In this two part Coffee and Cards Conversation, David Blocker of FocalPoint Coaching of Greater Houston answers these questions about business coaching:

  1. Why do business owners need coaching?
  2. How can business owners know if they are a good candidate for coaching?
  3. What is the greatest reward that you get out of being a business coach?

He also reveals what Brian Tracy has to say about gratitude.




David Blocker, FocalPoint Coaching

David Blocker, FocalPoint Coaching

Connect with David Blocker: