Following Up with Leads | podcast episode 34

Blog Podcast Relationship Marketing
95% of sales are made after the 3rd - 12th contact
Send these sales statistics to yourself as a greeting card, FREE on me!


Show 34 Quick Guide


Kody Bateman’s tips for mastering relationships in business:

  • Make a list of everyone you know and put them in a contact manager.
  • Categorize your list into 3 categories: 1) contacts 2) prospects 3) customers
  • Always add people to your list and move them through the 3 categories.
  • Take detailed notes on all of your contacts.
  • Reach out in the spirit of RELATIONSHIP 80% of the time and in the spirit of MARKETING 20% of the time.
  • Build your personal brand with friendship, celebration and service.
  • Use the 4 methods of communication to reach out regularly to your lists.
  • Always be in the spirit of service. GIVE for the sake of GIVING and you will attract what you GIVE.
  • Listen more than you speak and always make it about them and how you can help them.

Action Steps for Following Up with Leads

Action Step 1: Every time you connect with someone, write down in your calendar, or your contact manager the date you are going to make your next connection and HOW – text, phone, email, greeting card, in person.

Action Step 2: Right now, think of 2 or 3 people who you can reach out in kindness towards today, and do it. Send them a referral, or a gift, or just a quick text message asking how they are doing and that you are thinking of them. Don’t try to sell them anything, make it all about them.

Action Step 3:  Join me for the Master Relationship Marketing Seminar in Houston, April 17-18, 2015.

Feedback Request

What would you do if you received this e-mail?

Subject: Congratulations Chamber Member since 2014

Dear Friend:

Do you need coverage for — LIFE=DISABILITY INCOME=LONG TERM CARE= and other areas of concern. Your FAMILY, your BUSINESS and YOU may need assistance reaching for

the options to meet or exceed expectations! Call or email me and I will assist you looking for THE AN$WER———-

With best regards, I am



Leave a comment and let me know how you would respond to Jim.

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