“Doing business is a game, the greatest game in the world if you know how to play it.” – Thomas Watson
The best way to learn how to play the game of business is to study. So, I
read listen to a lot of business books. I also like a good story. Most non-fiction is just so boring. There are a few great business books out there that also tell a story. Og Mandino and Tim Templeton are masters of non-fiction story telling.
You might not have heard of him, but in my humble opinion, Mark Herdering is up there with the great business parable authors of the ages.
“Hanging Out for a Living” by Mark Herdering is by far the best sales and marketing book I have ever read. It’s a story about a man named Tyler who meets an unlikely mentor who teaches him the art of earning referrals. It reads like a parable, or modern-day folk tale, explaining step-by-step exactly how to build a referral based business.
Hanging Out for a Living Workshop
I like Mark’s book so much that I invited him to fly in from Portland, Oregon to present a workshop in The Woodlands, Texas on Friday, January 13, 2017. This event will help sales professionals and small business owners:
- Become top-producers
- Generate more referral-based business
- Be a professional resource to others
- Create strategic referrals and introductions
- Improve business development efforts
If you live in the greater Houston area, and you want to build a referral based business, then you need to attend this paradigm shifting workshop on Friday, January 13, 2017 with Mark Herdering. Grab your ticket today and I’ll see you there!