If you are a long time follower of this blog, you know that my husband and I own a custom furniture business called ShaKa Studios.
We launched our website in 1998 and sell high-end niche furniture.
We do NOT have a SHOWROOM. NOR can our clients EVEN SEE the furniture before they buy!
You are probably asking yourself how that is possible.
The answer is simple. I ask for testimonials.
A Simple Way to Get More Testimonials
I use SendOutCards to send every client a thank you card and in it I simply write, “we’d love to see a photo of your new furniture in your home.” I attach sea salt caramels and click send. About 40% of our clients will email or text photos to us after they receive their card and caramels.
At this point you are probably wondering what Matthew McConaughey has to do with customer testimonials? I’ll get to that in a minute.
This past summer, I received a series of photos of a white cannonball bed in a home on Long Island, Bahamas with a note that simply said:
“And thank you for the awesome caramels…they’re gone now!!!!”
Here is one of the bed photos:
The caramels cost about $10 with shipping and now I have gorgeous photos of one of our handmade beds in a beach house on Long Island Bahamas. I can use these photos on our website, blog, and print advertisement. I’d say my return on investment is AWESOME!
The Magic is in the Cookies
Received a note the other morning from a world-renowned interior design firm in Boston. They ordered two custom red cannonball beds, so I sent them 2 dozen cookies:
Hi Shane and Kandas,
Thank you so much for the cookies and the sweet thank you card. It was a very nice surprise this morning. Hope you had a wonderful 4th and your summer is magical.
Sarah and the W&S team
Sea Salt Caramel Tweet
Not only did Jamie Deaton leave a rave review about her custom bed, she also tweeted about her card and gift:
— Jamie Page Deaton (@jpagedeaton) December 24, 2014
Speaking of Etsy
Here is an Etsy message from Mark, who ordered a custom TV console. Notice his PS.
SendOutCards works for all sorts of businesses. I showed Bryan, a member of my Tuesday networking group, how to send cards and gifts to his insurance clients. He posted this to my Facebook wall:
I promised I’d get to it… In his Oscar acceptance speech, Matthew McConaughey said it best:
Appreciate your customers and they will appreciate you back with more testimonials, repeat business and referrals.