Matthew McConaughey Got It Right | How to Get More Testimonials and Happy Clients

If you are a long time follower of this blog, you know that my husband and I own a custom furniture business called ShaKa Studios.

We launched our website in 1998 and sell high-end niche furniture.

We do NOT have a SHOWROOM. NOR can our clients EVEN SEE the furniture before they buy!

You are probably asking yourself how that is possible.

The answer is simple. I ask for testimonials.

A Simple Way to Get More Testimonials

I use SendOutCards to send every client a thank you card and in it I simply write, “we’d love to see a photo of your new furniture in your home.”  I attach sea salt caramels and click send.  About 40% of our clients will email or text photos to us after they receive their card and caramels.

sea-salt-caramels

Sea Salt Caramels from SendOutCards

At this point you are probably wondering what Matthew McConaughey has to do with customer testimonials?  I’ll get to that in a minute.

This past summer,  I received a series of photos of a white cannonball bed in a home on Long Island, Bahamas with a note that simply said:

“And thank you for the awesome caramels…they’re gone now!!!!”

Here is one of the bed photos:

1830 Cannonball Bed by ShaKa Studios

1830 Cannonball Bed by ShaKa Studios

The caramels cost about $10 with shipping and now I have gorgeous photos of one of our handmade beds in a beach house on Long Island Bahamas. I can use these photos on our website, blog, and print advertisement. I’d say my return on investment is AWESOME!

The Magic is in the Cookies

I send a thank you card and gift using SendOutCards to each of our Shaka Studios clients. I do it because we truly appreciate our clients and want them to know so.

2 Dozen Cookies from SendOutCards

2 Dozen Cookies from SendOutCards

Received a note the other morning from a world-renowned interior design firm in Boston.  They ordered two custom red cannonball beds, so I sent them 2 dozen cookies:

Hi Shane and Kandas,

Thank you so much for the cookies and the sweet thank you card. It was a very nice surprise this morning. Hope you had a wonderful 4th and your summer is magical.
Thanks again,
Sarah and the W&S team

Sea Salt Caramel Tweet

Not only did Jamie Deaton leave a rave review about her custom bed, she also tweeted about her card and gift:

Speaking of Etsy

Here is an Etsy message from Mark, who ordered a custom TV console.  Notice his PS.

mark-90-inch-girtz-etsy-conv

Brownie Points

SendOutCards works for all sorts of businesses. I showed Bryan, a member of my Tuesday networking group, how to send cards and gifts to his insurance clients. He posted this to my Facebook wall:

bryan-testimonial

Gratitude Reciprocates

I promised I’d get to it…  In his Oscar acceptance speech, Matthew McConaughey said it best:

"It's a scientific fact that gratitude reciprocates." - Matthew McConaughey

“It’s a scientific fact that gratitude reciprocates.” – Matthew McConaughey

Appreciate your customers and they will appreciate you back with more testimonials, repeat business and referrals.

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