In Store Marketing Ideas I Learned from Conroe Coffee

Leo Harris owns Conroe Coffee in historic downtown Conroe, Texas.  I have watched Leo build her reputation locally since she opened her doors a little over a year ago.

Leo Harris, owner of Conroe Coffee, has a fun, quirky personality that is evident throughout her store, even when she is not there.

Leo Harris, owner of Conroe Coffee, has a fun, quirky personality that is evident throughout her store, even when she is not there.

We filmed the above video in December of 2013. In the ten months since, Conroe Coffee has thrived. Leo has gained a loyal following of clients and her coffee shop has a constant flow of customers coming through the doors.

It’s time to revisit this video, it’s lessons and what I’ve learned by watching Leo grow her business.

I picked up at least three valuable in store marketing ideas from Leo and Conroe Coffee that will help drive sales in any type of store:

1. Sometimes a little twist can make a huge difference.

Clients often offer the best advice, so listen to them. When Leo followed the advise of one of her customers by changing the name of her Sweet Potato Oatmeal muffin to Oatmeal Sweet Potato, they started flying out the door.  Always promote the more appealing features of a product.

2. KISS Your Clients.

KISS is an acronym for Keep it Simple Stupid, but really, it should be Keep it Simple and Special. Create an atmosphere in your store that makes your clients feel like they are the most important people in the world to you, because really, they are! Without clients, you’d be out of business!

3. Let Your Unique Personality Shine.

If you took the time to watch the video, you know that Leo has a very fun, quirky personality. She is one of the reasons her coffee shop has become so popular.  Even when she is not physically in the store, her personality shines through in every detail.

Do you own a retail store? What are some in store marketing ideas you have successfully used to promote a product? Share your experiences by leaving a comment below.

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