Let this sink in: 80% of sales happen after the 4th follow-up. Yet, only 12% of people follow-up more than 3 times. You don’t have to be good at math to figure out the magic follow-up formula.
4 Follow Ups = More Sales
The folks over at Cassius Blue Consulting put together this fantastic info-graphic on the do’s and don’t of networking follow up that really speaks for itself. But, you know me, I always like to add my two cents.
Not everyone is going to be your client. In fact, that’s the last thing you want! You want to be doing business with people who know, like and trust. Just like you want them to know, like and trust you. Rapport. The word for that know, like and trust factor is rapport. Be who you a really are and you will attract the kind of clients with whom you love to work.
Make follow-up a game. Have fun. Connect with your prospective client on Facebook or LinkedIn. Send real paper greeting cards with fun photos from their Facebook feed. Most folks don’t have print copies of their favorite photos anymore, so they will treasure your greeting card for years, proudly displaying it on their desk. They will never forget you! I use an app that allows me to send a real paper greeting card with real photos with a few taps and swipes for less than $2 per card including postage, you can check it out here.