A Candid Dialogue on Personal Branding

Much like these cows, I’m curious by nature.  I ask a lot of questions, even when I think I already know the answer.

Often times, questions lead to more questions.  Take for example…

…the following dialogue that occurred on Facebook. Lea, Stephanie and I attended the same high school and have not seen each other in person since.

The script is verbatim and has not been altered in any way, except formatting.

Kandas: If you could ask a successful business owner anything, what would you ask?

Lea: What is your brand? What one word describes who you are and what you represent? I want to know where they are going.

Kandas: Excellent question!

Lea: Every person should have a brand. They should adamantly know who they are as a person and what they want to present to the world (client, partner, etc.)

Lea: What is your brand Kandas?

Kandas: That’s easy. Kandas Rodarte, Gratitude Geek

Lea: Kandas, I would say more of passionate, enthusiastic, optimistic, achiever, there’s so many more. It’s the person you want to project. Professional branding is different than personal branding.

Lea: Me? I would Brand you as amazing.

Stephanie: I refuse to have a brand and I hate when people ask me this question.

Lea: Oh but everyone does my dear. I love this personal brand thing and I am currently studying it diligently. Brandless or not – I love you. See there’s your brand. You’re lovable!

Stephanie: Other people can brand me all they want (lol, good luck). I’m not here for that.

I share this dialogue because I find it fascinating, and if I find it such, perhaps there are others out there who can benefit from continuing the conversation.

Personal Branding Defined

Personal Branding is the practice of people marketing themselves and their careers as brands. While previous self-help management techniques were about self-improvement, the personalbranding concept suggests instead that success comes from self-packaging. – Wikipedia

My friend, April Williams, teaches personal branding concepts.  You should follow April on Instagram.  April believes personal branding goes beyond just a single word, as Lea suggested.  She includes traditional marketing concept such as color and font choice in her definition.

What’s YOUR Brand?

I told you I’m curious!

Do you have a personal brand, or are you like Stephanie and refuse to be defined by one?

Leave your answer in the comments.

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