When you think about Thomas Edison, do you automatically wonder what publicity tips he might have to offer?
Yea, me neither.
And then, while on a recent trip to Greenfield Village in Dearborn, Michigan, I discovered Thomas Edison’s real genius was not his inventions, it was his use of the media to his own advantage.
Which proves the point, if you pay attention, there are lessons to be learned everywhere you turn.
Greenfield Village, part of The Henry Ford Museum in Dearborn, Michigan, is the home to 83 historic structures, including 10 dedicated to Thomas Edison. The “Edison at Work” district includes the carbon shed, carpentry shop, glass house, laboratory, library, and machine shop from his Menlo Park complex in New Jersey. His workshops were doing so much more than just inventing the lightbulb!
His workshops were doing so much more than just inventing the lightbulb! You can view a list of his most famous inventions here.
Publicity Tips from Edison
Because of all the exciting discoveries coming out of Menlo Park, scientific journals, newspapers,and reporters sought to interview Edison. Here is how he used this press to his advantage, and you can, too:
- Promote Public Image
- Attract Financial Support
- Scare Away Competitors
- Learn About Competitors
- Inform the Community
There Are No Accidents
“I never did anything by accident, nor did any of my inventions come by accident. They came by work.” – Thomas Edison
So, be on purpose with your public relations and marketing efforts. Do the work and reap the rewards.