We received a great Christmas gift via Twitter from a client over at ShaKa Studios. Through all the hustle and bustle, the small things we do consistently over time, to create great relationships with our clients, continue to yield positive results.
Today, I am sharing my 3 Relationship Marketing rules.
Relationship Marketing Means More Loyal Clients
Relationship marketing is about creating relationships with your clients. When you have a relationship, your client is more likely to do business with you again, and even refer business your way. If you are really lucky, they might just talk about you on social media.When you have a relationship, your client is more likely to do business with you again, and even refer business your way. #relationshipmarketing @shakastudios Click To Tweet
So, how do you create these relationships?
I built my entire 27 year sales career around relationships. It started at my very first job, as an assistant store manager in a clothing boutique, and continues today. You just need to remember three rules to create great relationships with your clients:
- Be genuine. It helps if you are genuinely nice.
- Be transparent. Share a bit of your personal life. Just a bit.
- Say “Thank You” often and with enthusiasm.
I send a thank you card and small gift, usually yummy Sea Salt Caramel from SendOutCards, to each of our custom furniture clients over at ShaKa Studios. Here is a tweet from one client on Christmas eve:
I’d say that was a pretty groovy Christmas gift our client gave us, eh?
Your turn. How do YOU build relationships with your clients?