“My family just doesn’t get it!”
“My daughter used that OTHER company to print her holiday greeting cards this year!”
“My best friend hasn’t talked to me since I showed her my business 3 months ago. She called it a pyramid scheme!”
It’s a common story. You discover a great new business that you can work part-time to build a full-time income. You love the products. You love the compensation plan. You truly believe that this business is the answer to all your prayers. And then you start sharing your new venture with your family and friends and face the ultimate rejection.
It happens to the best of us. In fact, one of the top income earners in my company posted this message to Facebook this morning:
Two weeks ago, Steve Schulz did a Business Presentation and FastStart training in Salt Lake City at the home office. My youngest daughter was there with her husband. Steve taught them what I could not, how simply easy this business is.
My daughter, Jenny and her husband, Paul took Steve’s advice and wrote down a list of 60 people together and put 3 check marks next to 28 of them. Well, She started to talk to her sister, Stacey.
Well, Steve Schulz and Vanessa had a small Business Presentation and FastStart training last night in Vegas. My daughter, Stacey with her husband lives in Henderson (20 minutes from where the meeting was being held). So, I decided to go down to Vegas and take my daughter Stacey to the Business Presentation and FastStart training.
I have been in Sendoutcards for over 9 years and neither of my daughters have been interested in doing the business until they heard Steve Schulz and his simple approach of how to do this business.
After nine years, his adult children finally “get” his business. This man is top-earner. He makes more in one month than most people make in one year. His children watched him grow his business from nothing. Yet, it took third-party validation in the form of a business presentation before either of them “got” it and “got” to work.
What is third-party validation?
Matt Winn, in his article on the subject, defines third-party validation like this “if someone else tells you that an object or idea is good, it reinforces and validates your similar opinion.”
How does this related to your network marketing business?
Your business offers you third-party tools like videos, catalogs, websites, webinars, recorded calls and live events.
Live events are the life-blood of your business. A live event is the ultimate third-party validation because rather than you sharing what you are doing, a group of people share what they are doing. Those daughters in the story above finally saw SendOutCards not as that little greeting card business that Dad does. It became lucrative business that Dad and thousands of other folks are doing to change their lives. Suddenly, the daughters saw how it could also change their own lives.
Seven Way to Use Third-Party Validation in Your Network Marketing Business
Full disclosure, I copied (except my notes in purple) this list from the SendOutCards 7/30/Q Fast Start Guide. It’s good stuff. Why reinvent the wheel?
Two-on-One: You and another distributor (your sponsor) present to your prospect. (Note: To maximize the third-party validation, let your sponsor do the talking.)
Lunch Events: These are usually 4 to 10 people. (Note: I host a weekly Coffee & Cards at a local coffee shop that is open to any distributor and their customers.)
Home Parties: This is an exciting atmosphere with 10-20 other people anxious to hear about the opportunity. (Note: This is the best way for a new distributor to launch their business. Let your sponsor or upline do the talking.)
Hotel Events: These events are high energy and a great way to introduce your prospect to the other top income-earners.
DVD Presentation: Just push play!
Website Presentation: Direct prospect to your website. (Note: Try to do this together, one-on-one.)
Webinar Presentation: Prospects can log in from the comfort of their home.
Unfortunately, family and friends are often times the last people with whom you should share your new business. It may takes months, or even years, of your success before the people that are closest to you are ready to hear about this “thing” you are so excited to share. When I launched my network marketing business in July of 2012, I joined a networking group and began building through the group. There are many different types of networking groups. Ask around, visit a few, join the one or two that best fit your personality and your schedule.
Get really good at using third-party validation to share your business. When the time is right, your friends and family will ask, and you’ll be ready!
About the Author:
Kandas Nesbitt-Rodarte founded MomGeek.com in 1999. She is a pioneer in online custom furniture sales, award-winning speaker, coffee lover, Sci-Fi fan, mom, NADA certified Archery instructor, Girl Scout leader and self-proclaimed gratitude geek. Not necessarily in that order.
When she isn’t hanging out with her good pal, Bobba Fett, Kandas can be found teaching small business owners how she grew her custom furniture business by replacing traditional advertising with an Appreciation Marketing System. Kandas is available for keynotes and workshops on relationship marketing, perfecting your business pitch and being an authentic speaker. Her manual, On Target Speaking, will be launched in January of 2014.