Tag Archives: marketing

Four Blogging Lessons from 2016

I was not as consistent a blogger in 2016 as in previous years.  Total traffic was about half that of the previous year, mostly because I only added content 8 out of 12 months. It’s alright.  I forgive myself.  I was out doing all the fun stuff about which I like to blog. Even though I did not post as often as I would have liked, I did learn a lot about blogging this past year.  More on that in a […]

Read more

How to Sell without Selling

Today, I am hosting a workshop with Mark Herdering, author of Hanging Out for a Living, and learning how to grow a 100% referral based business.  How does that sound?  I will be sure to share my key take-aways next week. Mark arrived from Portland, Oregon, last night, and we have a full couple of days scheduled.  It’s going to be a blast!  I intend to learn as much as I possibly can while he is here. If you live […]

Read more

Renu Agrawal Shares 3 Lessons from Failure

Renu Agrawal, founder of ReNu Your Life, LLC, is an energy healer and certified holistic health coach.  Renu is board certified by the American Association of Drugless Practitioners.  We met several years ago when she visited my Toastmasters group.  Renu only attended one meeting, but we stayed in contact, and over time have developed a very strong friendship.  I very much admire her wit, and her willingness to learn, try new things, and grow.  She is generous, good-natured, and an amazing […]

Read more

The Art of Hanging Out for a Living

“Doing business is a game, the greatest game in the world if you know how to play it.” – Thomas Watson The best way to learn how to play the game of business is to study.  So, I read listen to a lot of business books.  I also like a good story.  Most non-fiction is just so boring.  There are a few great business books out there that also tell a story.  Og Mandino and Tim Templeton are masters of […]

Read more

5 Publicity Tips from Thomas Edison

When you think about Thomas Edison, do you automatically wonder what publicity tips he might have to offer? Yea, me neither. And then, while on a recent trip to Greenfield Village in Dearborn, Michigan, I discovered Thomas Edison’s real genius was not his inventions, it was his use of the media to his own advantage. Which proves the point, if you pay attention, there are lessons to be learned everywhere you turn. Greenfield Village Greenfield Village, part of The Henry Ford Museum […]

Read more

A Candid Dialogue on Personal Branding

Much like these cows, I’m curious by nature.  I ask a lot of questions, even when I think I already know the answer. Often times, questions lead to more questions.  Take for example… …the following dialogue that occurred on Facebook. Lea, Stephanie and I attended the same high school and have not seen each other in person since. The script is verbatim and has not been altered in any way, except formatting. Kandas: If you could ask a successful business […]

Read more

Houston-Area Events to Kick-Start Sales in 2016

There are three types of marketing you must practice if you want to kick-start sales in 2016:  traditional marketing, attraction marketing, and relationship marketing.  Using all three marketing approaches will keep your sales funnel full. In very simple terms, traditional marketing is your business card, flyers, brochures and logo.  Attraction marketing is your personal brand, the things you do that make you interesting enough to others that they want to work with you.  Relationship marketing is showing appreciation for, and […]

Read more

David Bowie, A Marketing Genius

Last night, my 17-year-old daughter, D, came out of hiding from her room to tell me David Bowie died from liver cancer. That emptiness you feel after a profound loss.  I’m feeling it. David Bowie performed a majority of the musical score of my teen years. Much like my daughter, I hid in my room as a teen, listening to “Modern Love”, “Heroes“, and “Let’s Dance” on repeat in the CD player. D is also a David Bowie fan. Not […]

Read more

Marketing with Color | Brand Colors Infographic Plus a Nostalgic Video

Did you know the color of your logo is just as significant as the design? Personally, until I found this brand colors infographic about marketing with color, I never really thought about the significance of the color of my own logos.  I just picked colors I liked. Turns out I done good. The logo for my custom furniture business is brown, a color associated with durability and simplicity.  Our furniture designs are based on Shaker furniture and built to last for […]

Read more

Master Relationship Marketing Seminar Wrap up with Laurie Jimenez and Alyssa Fitz | Podcast Episode 36

Laurie Jimenez is a project manager for a professional services firm.  Alyssa Fitz is an HVAC systems designer.  They both use relationship marketing to build rapport with their co-workers.  We recently attended the Master Relationship Marketing Seminar in Houston, Texas and each walked away with tons of actionable ideas to take our careers to the next level. “Kandas I have attended some marketing conferences within last year and they were too “salesy” for me. I liked the “soft sale” spirit […]

Read more
1 2