Tag Archives: Sales

3 Life Lessons from a Nazi Soldier

Yesterday, January 27th, was Holocaust Remembrance Day.  In case you didn’t learn about the Holocaust in school, here is a brief synopsis. The Holocaust was a time in recent history when a Demagogue convinced millions of people that they were racially, morally, and religiously superior to Jews, Gypsies, the Disabled, the Slavic people, Communists, Socialists, Jehovah’s Witnesses, and homosexuals.  Then, they annihilated over 13 million of these perceived inferiors. According to Merriam-Webster a Demagogue is: a leader who makes use […]

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How to Sell without Selling

Today, I am hosting a workshop with Mark Herdering, author of Hanging Out for a Living, and learning how to grow a 100% referral based business.  How does that sound?  I will be sure to share my key take-aways next week. Mark arrived from Portland, Oregon, last night, and we have a full couple of days scheduled.  It’s going to be a blast!  I intend to learn as much as I possibly can while he is here. If you live […]

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The Art of Hanging Out for a Living

“Doing business is a game, the greatest game in the world if you know how to play it.” – Thomas Watson The best way to learn how to play the game of business is to study.  So, I read listen to a lot of business books.  I also like a good story.  Most non-fiction is just so boring.  There are a few great business books out there that also tell a story.  Og Mandino and Tim Templeton are masters of […]

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Fun January Recognition Holidays | 15 Great Reasons to Send a Card and Gift

Today is Friday, which means I am spending my morning at Conroe Coffee helping clients create beautiful real paper greeting cards with their laptops or smart phones.  I look forward to Friday mornings because, let’s face it, greeting card senders are good people. I love sending, and receiving cards.  This week I received New Years and Birthday cards from Angie, Joy, Babs, Steve and Becky.  Fun! Back in 2014, I started curating lists of recognition holidays, reasons to send a […]

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Matthew McConaughey Got It Right | How to Get More Testimonials and Happy Clients

If you are a long time follower of this blog, you know that my husband and I own a custom furniture business called ShaKa Studios. We launched our website in 1998 and sell high-end niche furniture. We do NOT have a SHOWROOM. NOR can our clients EVEN SEE the furniture before they buy! You are probably asking yourself how that is possible. The answer is simple. I ask for testimonials. A Simple Way to Get More Testimonials I use SendOutCards […]

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Following Up with Leads | podcast episode 34

  Show 34 Quick Guide   Kody Bateman’s tips for mastering relationships in business: Make a list of everyone you know and put them in a contact manager. Categorize your list into 3 categories: 1) contacts 2) prospects 3) customers Always add people to your list and move them through the 3 categories. Take detailed notes on all of your contacts. Reach out in the spirit of RELATIONSHIP 80% of the time and in the spirit of MARKETING 20% of the […]

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Relationship Marketing on Facebook | podcast episode 33

Show 33 Quick Guide What is relationship marketing and why do you need it? My 3 rules for relationship marketing (see this post for the list). Squeaky chair! Mexican food is different in Texas than in California. Doing business good ole boy style. Waking up at 10 am. You can do anything you want if you have the ability to build relationships and credibility. Everybody is in sales.  Teachers sell the idea of learning to their students.  Chemists sell their research […]

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Selling Art at Markets | Podcast Episode 29

Who Buys Art? Today’s show is a little different. First the interviews (yes, with an s) were recorded on location at First Saturday Arts market in historic Houston heights. First Saturday Arts Market has been going strong for 10 years. It’s a very family friendly venue, great food trucks, lots of artists and even better, lots of buyers. That’s right, artists, there IS a buyer for your art out there. While at the market, I picked the brains of three artists […]

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