Bringing Kindness to the Internet

“I was Patient Zero of losing a personal reputation on a global scale almost instantaneously.” – Monica Lewinsky

Today is Monica Lewkinsky’s birthday. Lewinsky is a woman I deeply admire. Back in 2015, I shared her amazing talk at the Forbes Under 30 Summit about her experience as Patient Zero. She lifted herself out of the ugliest of situations and is now using her story to combat cyber-bullying.

Stories and Truth

I see much unkindness on Facebook, despite diligent unfollowing and unfriending of those I feel are unkind. In their defense, sometimes people are so passionate about a particular topic, that they don’t realize they are being unkind.

You see, I often post on Facebook in support of the Affordable Care Act, because it literally saved my life. I was diagnosed with aggressive breast cancer just one month after the discounted health insurance policy I purchased through healthcare.gov went into effect. I have been in continuous treatment for what is now metastatic breast cancer for over 3 years. The ACA is responsible for my life. Literally. If I had not purchased that ACA subsidized plan, faced with a heavy financial burden my family could not pay, I would have chosen to allow the disease to take my life. Because I had the health insurance in place, I chose to fight. That is my truth, and I share my truth freely.

However, there are some who chose to ignore my truth, and to only believe their own story, or the story being fed to them by dogma. They do not realize they are being unkind when they respond to my support of the ACA with negative comments. They do not realize that those negative comments show they do not care that I am alive because the ACA made health insurance affordable for my micro-business owning family for the first time since 1998.

Don’t get me wrong.  I don’t think the ACA is perfect.  I know that upper middle class families who do not have the benefit of employer-paid health insurance are paying much more than they should for their policies.  I know that in many areas, there is a lack of providers accepting ACA plans.   Repealing the ACA would mean that I would once again be faced with the choice of placing my family in debt beyond our ability to repay to extend my life by an undetermined number of years, or allowing the illness to take my life immediately.  Knowing this, brazen anti-ACA comments under my Facebook posts are unkind and show a great lack of compassion.  Yet, it happens, almost every time I post in support of the ACA.

Compassion and Kindness

What does all this have to do with Monica Lewinksy?

Lewinsky is on a mission to bring compassion and kindness to the internet. Watch her TED talk on the Price of Shame, and then take some time for introspection. What can YOU do to help her cause?

There is a way to speak your truth and remain compassionate and kind. It starts with me, and it starts with you.  Be kind.  Be compassionate.  Listen to others when they share their truth, rather than asserting your own truth.  Post your truth on your own wall.  Celebrate others on their wall.

3 Tips to Stay Off Facebook So You Can Work on Your Business

If your social media posts are lacking engagement, you could be posting too much, according to nutrition business blogger Ruthann Giordano.  Staying at about 1 to 2  posts per day, 5 days a week is ideal as post engagement dropped dramatically after 2 posts per day.  So, if you really want to improve engagement on your business posts on Facebook, get off Facebook and get to work on your business.  Here are some tips that might help:

  1.  Use scheduling software life Buffer, Hootsuite, or my favorite, TinyTorch.  I like TinyTorch best because it allows me to post to Facebook events and groups.  For you direct sellers out there, imagine being able to throw a Hostess Party without doing any work.  Yeah, TinyTorch is the app for that.  Your first $10 is on me when you use this link.
  2. Uninstall the Facebook App from your phone.  Bahahaha.  Right.  But hey, use the right app for your business.  You should use the Facebook Pages app to post to your business page.
  3. Feeling lonely?  Leave your house and go to a networking event so you can meet and talk to real people.  GASP!

To recap, schedule your posts so you aren’t tempted to get sucked into the Facebook vortex, use the Pages app to post on the fly and interact with your audience, go meet people in person rather than cyber-stalking.

 

Periscope for Network Marketing

Are you in Network Marketing?

Are you following your company’s leaders on Periscope?

MLM leaders are embracing Periscope, a new video social networking platform from Twitter.

Periscope is a real-time video platform.  You need a Twitter account to use it.

If you want to share something live with the world, you can broadcast.

If you want to be a fly on the wall while someone else does something interesting, you can watch their broadcast.

Pretty straight forward concept.

Periscope for Network Marketing

Watch live video from any smart phone.

Watch live video from any smart phone.

MLM leaders use Periscope for real-time network marketing training.  I like to watch my favorite company leaders as they show our business opportunity to real people.

I learned many years ago that to be successful in Network Marketing I need to do what the leaders do.  They became leaders because they followed a system.  Systems work.

Periscope has a myriad of other uses beside real-time network marketing training.

Sports teams can use it to engage their fans.

Businesses can use it to entice their clients.

I plan to use it with my art blog, Handmade in Texas, to engage artists and art lovers, by live streaming from markets and art events around Texas.

Check out these 5 Quick Tips for Using Periscope.

Your Turn to Type

  • Who do you follow on Periscope?
  • Share what you love about network marketing.
  • Have you ever ridden in a submarine?

7 Deadly Social Media Sins

At Gratitude Geek, we focus on helping the little guy make a big impact.

This means I usually reject what the “big dogs” have to say about marketing because in my experience, pioneering online custom furniture sales, branding and advertising can never replace relationship building.

Sometimes one of those “big dogs” offers up a gem that any small business owner can implement for success. Xplain, a European digital strategy company with clients like Microsoft and Sony, created a Slideshare presentation on “Seven Social Media Sins” that every business owner needs to see. Scroll down to watch it now, or keep reading for my take on social media for small business owners.

Clients First

In my opinion, social media is not a substitute for personal interaction.

Social media is no substitute for relationship marketing. Here's how to keep your social engagement personal. Click To Tweet

Yes, you can interact on a personal level on many of the social media platforms via private messages. It shouldn’t be the only way you interact with your clients. It should just be one of the ways you add convenience for your client.

It’s about what is best for your clients.

Show up on the social media channels where your clients hang out. Remember the seven deadly social media sins when you engage with your audience, and build relationships first.

More from Gratitude Geek

Social Media Checklist for Small and Medium-Sized Businesses

Does social media have you stumped? Facebook, Twitter, YouTube, LinkedIn, Slideshare. How can you possibly stay on top of all these platforms?

Never fear! A solution is here!

The folks over at The Whole Brain Group put together a social media checklist for small and medium-sized businesses that is worth studying and implementing.  This is a truly awesomely useful infographic that helps you create your own personal social media strategy.

Awesomely useful #infographic to create your own personal social media strategy. #blogboost Click To Tweet

I know it seems like a lot to digest for social media newbies.  You do NOT have to do ALL these things!  Pick one or two platforms where you are comfortable and just start.  You won’t get anywhere until you start.

Social Media Checklist for Small and Medium-Sized Businesses

Sensible Social Media Checklist for Business v.3.0 [INFOGRAPHIC]
You can download a printable pdf copy of this infographic by clicking on it and scrolling down to the bottom of the landing page. Look for the Next Steps text box.

More from Gratitude Geek