Interview: Tracy Peck of Gramcracker Designs
Tracy Peck, owner of Gramcracker Designs, is a jewelry artist based in Spring, Texas. She is a mother of two, grandmother and full-time student. Tracy began her jewelry business in May of 2011.
MG: Where do you sell your products?
TP: Mainly craft fairs. Working on getting it all online also.
MG: What craft fairs do you participate in?
TP: Usually anyone I hear about in time. I just recently did one at an elementary school – traffic was non existent due to the art show in the Woodlands that day. I also had a booth at the Woodlands Harley Davidson dealership, they had a fundraiser for wounded veterans set up by a 4 Wheeler club. I also donate to fundraisers, usually I give a couple of pair of earrings. I am trying something new for the upcoming fundraiser, I donated two gift certificates.
MG: I noticed your website isn’t quite up and running yet. Can you tell us about the process you used to choose a web designer and launching a new website?
TP: My oldest daughter decided I needed a website and took on that process. She is still working on it. She works full time, has a husband and almost 2 year old. Trying to get our schedules together to get it finished. I was told not to change anything (challenged by this task).
MG: Have you considered any other online venues to sell, like etsy?
TP: Tried Etsy with no results. Everyone I have talked to about Etsy has had the same results. Woodlands on line has been a great source for selling earrings. That one I post new earrings on every few months.
MG: How has new technology affected your personal life/business? What technology tools do you use? Some parts of technology have made it easier some I am still learning so they are still challenging me.
TP: Tools I use are computer, internet, cell phone (not a smart phone, just a dumb one 🙂 ), texting
MG: Where do you find inspiration for your products?
TP: Various places, mainly looking for new designs
MG: What are some of your favorite ways to network?
TP: Word of mouth. I always carry a few pair of earrings with me to show. Both of my daughters and a few neighbors are great models. My girls always get new pair when I get new charms in. They tell people where to get them from.
MG: Define your style?
TP: Casual, affordable
MG: I know you were a Girl Scout leader for many years, can you tell us how THAT experience has affected your business (ie what did you learn from selling GS cookies?)
TP: Yes, for 12 years. 3 of those years as Service Unit Director serving 3 districts, while advising an older girl troop. Hum, I think my GS experience would be in the planning and demo areas of the business.
MG: Tell me about your typical day.
TP: Currently full time college student, started business to fill up some free time and now it is my relaxation
MG: How do you juggle work and family?
TP: Currently it is just my husband and I at home. Things are supposed to slow down when the kids leave. I have yet to see that. I think we actually got busier. With just Dave and I here our schedule is not so structured. He works full time with plenty of overtime which allows me to attend school full time and not worry about having to have a job to cover any extra. The jewelry actually contributes to the fun account.
With my school schedule I do have time to take care of house, study and work on jewelry.
MG: Three tips you would like to give to moms who are thinking about starting their own business?
TP: DO IT! Get in a networking group. Be active in marketing your business.
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