V021 Guerrilla Marketing Tips from an Independent Coffee Shop Owner
“If you can’t promote yourself, who can you promote?” – Kandas Nesbitt-Rodarte
Leo Harris, owner of Conroe Coffee in historic downtown Conroe, Texas offers two important marketing tips that apply to any business:
Kandas: Hey, Kandas Rodarte here at Conroe Coffee in beautiful, historic downtown Conroe. 206 North Main, down the street a little bit and to the right, no, to the left of the Creighton Theatre just in case you need to find it. And I’m with Leo Harris, the amazing, beautiful and very British owner.
Leo: Me? What? It’s Rosetta Stone.
Kandas: Rosetta Stone.
Kandas: Yes. And she is sitting on her arse.
Leo: On my ass.
Kandas: We’re going to talk to you a little bit about marketing, but before I do that I want to just plug myself because, you know, if you can’t promote yourself, who can you promote?
Kandas: This is the latest version of the SendOutCards magazine called SOC Stars. On page 14 is a picture of me. Can you get in on that, baby? Me. Me. Me.
Kandas: Leo brings out the silly in me, doesn’t she? All right, Leo. Let’s talk about marketing.
Kandas: What did you do recently that changed how fast you sell a certain product in your pastry case?
Leo: I have a muffin called the Sweet Potato Oatmeal Muffin. And I had a customer in the other day and she had one and she said it was awesome. And she said, you know what you should do. You should change it from Sweet Potato Oatmeal to Oatmeal Sweet Potato. Put the healthier item, even tho sweet potatoes are good for you, you know. So I did and those have been flying off the shelf. They’ve sprouted little wings and out the door they go. That all came about because of my Healthy Harvest Muffin. But that is Healthy Harvest. That’s how that is. But those sell. So I was tempted to put healthy in front of everything.
Kandas: Healthy blueberry.
Leo: Yes. Yes. Healthy double chocolate.
Kandas: Healthy double chocolate. Dark chocolate. Double dark chocolate. Healthy.
Leo: Yes. Yes.
Kandas: We got it. We got it.
Kandas: Do you have any other marketing tips?
Leo: I don’t know. I’m having soup and chili. I mean, is there anything else you can think of?
Kandas: Listen to Leo promoting herself! If you can’t promote yourself, who can you promote?
Leo: Oh, I’m sorry. I’m sorry. That’s right.
Kandas: This morning Leo made chili, veggie chili. It’s…
Leo: It’s really good.
Kandas: When do you normally serve the chili? Or the soup?
Leo: It’s ready by 11:30. Well actually, 10:30, 11:00. But I sold out on my potato yesterday. So this is a trial period. Something different every day. Small batches just to see what sells. But we were discussing soup this morning and a customer said to me that KISS, I’m sure everybody’s heard of the KISS system.
Kandas: Keep it super simple.
Leo: Yeah. His idea was, keep it simple and special.
Kandas: And special.
Leo: And I like that much better.
Kandas: That’s because you’re special.
Leo: Oh. Thank you. She’s so sweet.
Kandas: She so special.
Leo: I’m special.
Kandas: Hey. What?
Shane: I want to get in on that. The special bus is right out the door.
Kandas: He’s special. Hey!
Leo: That was not nice.
Kandas: No, that wasn’t. That’s gets edited out! Alright, we’re going to wrap it up here. So I hope those marketing tips, you twist it so that you’re promoting the concept that is the most appealing. So if you sell liverwurst, talk about how it’s imported liverwurst.
Leo: Right. And European liverwurst is much better
Kandas: Yeah, much better than American liverwurst. Always promote the item that appeals the most to people. That is your marketing tip today from Kandas and Leo. Be sure to visit my website, GratitudeGeek.info.